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Found 124 from your keywords: subject="Mass media"
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cover
When words collide : a media writerʼs guide to grammar and style. Ninth Edition
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Kessler, LaurenMcDonald, Duncan

Offering solutions for today's cross-platform, multi-media writing environment, Kessler and McDonald's WHEN WORDS COLLIDE, 9e is praised by students and instructors alike for its straightforward presentation of grammar and writing guidelines. This versatile handbook is an excellent resource for beginning students as well as seasoned media writers. It delivers concise, clear explanations and exa…

Edition
Ninth Edition
ISBN/ISSN
9781285052472
Collation
xi, 207 p. ; 24 cm.
Series Title
-
Call Number
808.042 Kes w
Availability3
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cover
The media handbook : a complete guide to advertising media selection, plannin…
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Katz, Helen

The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today¿s industry professionals. Author Helen Katz looks at th…

Edition
6th edition
ISBN/ISSN
9781138689169
Collation
xx, 231 p. ; 24 cm.
Series Title
-
Call Number
302.23 Kat t
Availability2
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cover
Media effects research : a basic overview. Fifth Edition
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Sparks, Glenn Grayson

Packed with current examples and the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, offers a comprehensive introduction to the study of mass media's effects on society. Using an engaging personal narrative style, the author presents media theories in the context of current research findings-giving readers a clear understanding of how the effects of mass media are measu…

Edition
Fifth Edition
ISBN/ISSN
9781305077478
Collation
348 p. ; 24 cm.
Series Title
-
Call Number
302.23 Spa m
Availability2
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cover
Media law and ethics. Fifth Edition
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Moore, Roy L.Murray, Michael D.Youm, Kyu HoFarrell, Mike, 1939-

'Media Law and Ethics' is a truly comprehensive overview and a thoughtful introduction to media law principle and cases as well as related ethical concerns relevant to the practice of professional communication. Since it integrates both current law and ethical queries, it is ideal for both undergraduate and graduate courses in media law and ethics. New co-author Dr Kyu Ho Youm helps provide thi…

Edition
Fifth Edition
ISBN/ISSN
9781138282469
Collation
672 p. ; 26 cm.
Series Title
-
Call Number
343.73099 Moo m
Availability2
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cover
Mixed media : moral distinctions in advertising, public relations, and journa…
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Bivins, Thomas H.

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. It serves as an indispensable starting point for those looking to develop an ethical framework with regards to mass media.

Edition
Third Edition
ISBN/ISSN
9781138700987
Collation
337 p. ; 23 cm.
Series Title
-
Call Number
175 Biv m
Availability1
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cover
Media, culture and society : an introduction. Second Edition
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Hodkinson, Paul

'In his beautifully balanced, clear and broad-ranging account of a fast-changing field, Paul Hodkinson has successfully brought together myriad perspectives with which to critically analyse today's media culture and media society.'– Sonia Livingstone, Professor of Media & Communication, LSE Paul Hodkinson's bestseller is back, once again exploring the concepts and complexities of the media in…

Edition
Second Edition
ISBN/ISSN
9781473902367
Collation
xi, 326 p. ; 23 cm.
Series Title
-
Call Number
302.23 Hod m
Availability1
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cover
The Economics and Financing of Media Companies. Second Edition
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Picard, Robert G

This work employs business concepts and analyses to explore the operational activities of media firms and the forces and issues affecting them.

Edition
Second Edition
ISBN/ISSN
9780823232574
Collation
ix, 274 p. ; 25 cm.
Series Title
-
Call Number
338.4730223 Pic e
Availability1
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cover
The media at war : communication and conflict in the twentieth century. Secon…
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Carruthers, Susan L.

News media, movies, blogs and video games issue constant invitations to picture war, experience the thrill of combat, and revisit battles past. War, it's often said, sells. But what does it take to sell a war, and to what extent can news media be viewed as disinterested reporters of truth? Lively and highly readable, this book explores how wars have been reported, interpreted and perpetuated fr…

Edition
Second Edition
ISBN/ISSN
9780230244573
Collation
329 p. ; 22 cm.
Series Title
-
Call Number
070.4333 Car m
Availability3
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cover
Convergence media history
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Staiger, Janet

Convergence Media History explores the ways that digital convergence has radically changed the field of media history. Writing media history is no longer a matter of charting the historical development of an individual medium such as film or television. Instead, now that various media from blockbuster films to everyday computer use intersect regularly via convergence, scholars must find new way…

Edition
-
ISBN/ISSN
9780415996624
Collation
212 p. ; 24 cm.
Series Title
-
Call Number
302.23 Sta c
Availability2
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cover
50 Tahun Kompas Memanggungkan Keindonesian "Di Mata Mereka"
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Pambudy, Ninuk Mardiana

Kompas adalah surat kabar nasional Indonesia dari Jakarta yang terbit sejak tanggal 28 Juni 1965. Surat kabar ini diterbitkan oleh PT Kompas Media Nusantara yang merupakan bagian dari Kompas Gramedia.

Edition
-
ISBN/ISSN
9789797099732
Collation
X + 278 p. ; 15 x 23 cm.
Series Title
-
Call Number
338.74 Pam t
Availability1
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cover
Researching digital media and society
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Lindgren, SimonKrutrök, Moa Eriksson

This book will help you to understand why researchers in this field choose and use particular research methods, equipping you to put these methods into practice across the whole range of undergraduate media courses. Bibliography : page 223-241. Index : page 243-249.

Edition
-
ISBN/ISSN
9781529605167
Collation
249 p. ; 25 cm.
Series Title
-
Call Number
302.231 Lin r
Availability2
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cover
Media, technology, and society : theories of media evolution
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Neuman, W. Russell

Top media studies scholars discuss the evolution of media

Edition
-
ISBN/ISSN
9780472050826
Collation
231 p. ; 24 cm.
Series Title
-
Call Number
302.23 Neu m
Availability1
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cover
Media management : a casebook approach. Fifth Edition
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Wicks, Jan LeBlancSylvie, GeorgeHollifield, C. AnnLowrey, Wilson

Media Management: A Casebook Approach highlights critical skills and responsibilities for managers in today's media organizations. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern for managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world …

Edition
Fifth Edition
ISBN/ISSN
9781138901025
Collation
xxi-416 p. ; 23 cm.
Series Title
-
Call Number
302.23068 Wic m
Availability4
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cover
Media management : a casebook approach. Fourth Edition
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Lacy, StephenWicks, Jan LeBlancSylvie, GeorgeSohn, Ardyth Broadrick

Edition
Fourth Edition
ISBN/ISSN
9780805861976
Collation
-
Series Title
-
Call Number
302.23068 Wic m

Edition
Fourth Edition
ISBN/ISSN
9780805861976
Collation
-
Series Title
-
Call Number
302.23068 Wic m
Availability1
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cover
Media ethics and global justice in the digital age
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Christians, Clifford G

Presents a new theory of media ethics that is explicitly international.

Edition
-
ISBN/ISSN
9781107152144
Collation
-
Series Title
-
Call Number
175 Chr m
Availability2
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cover
Media ethics : issues and cases. Tenth Edition
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Patterson, PhilipWilkins, LeePainter, Chad

Edition
Tenth Edition
ISBN/ISSN
9781538142370
Collation
386 p. ; 23 cm.
Series Title
-
Call Number
175 Pat m

Edition
Tenth Edition
ISBN/ISSN
9781538142370
Collation
386 p. ; 23 cm.
Series Title
-
Call Number
175 Pat m
Availability1
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cover
Introduction to mass communication : media literacy and culture. Seventh Edition
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Baran, Stanley J.

Edition
Seventh Edition
ISBN/ISSN
9781259071546
Collation
449 p. ; 28 cm.
Series Title
-
Call Number
302.23 Bar i

Edition
Seventh Edition
ISBN/ISSN
9781259071546
Collation
449 p. ; 28 cm.
Series Title
-
Call Number
302.23 Bar i
Availability4
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cover
Critical Media Studies : An Introduction. Second Edition
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Ott, Brian L

Fully revised to reflect today’s media environment, this new edition of Critical Media Studies offers students a comprehensive introduction to the field and demonstrates how to think critically about the power and influence of media in our daily lives. Presents an engaging and comprehensive introduction to a broad range of critical approaches to the field written in an accessible way Features…

Edition
Second Edition
ISBN/ISSN
9781118553978
Collation
-
Series Title
New York Academy of Sciences Ser
Call Number
302.23 Ott c
Availability1
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cover
Digital media and innovation : management and design strategies in communicat…
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Gershon, Richard A.

Edition
Second Edition
ISBN/ISSN
9781032278469
Collation
284 p. ; 26 cm.
Series Title
-
Call Number
302.23 Ger d

Edition
Second Edition
ISBN/ISSN
9781032278469
Collation
284 p. ; 26 cm.
Series Title
-
Call Number
302.23 Ger d
Availability1
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cover
Convergent journalism : an introduction, writing and producing across media. …
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Filak, Vincent F

Convergent Journalism: An Introduction is a pioneering textbook that will teach you how to master the skills needed to be a journalist in today's converged media landscape. This book shows you what makes a news story effective, and how to identify the best platform for a particular story, whether it's the Web, broadcast or print. The bedrock tenets of journalism remain at the core of this book,…

Edition
Second Edition
ISBN/ISSN
9781138775053
Collation
262 p. ; 24 cm.
Series Title
-
Call Number
070.4 Fil c
Availability5
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