Written specifically for those with no prior programming experience and minimal quantitative training, this accessible text walks behavioral science students and researchers through the process of programming using MATLAB. The book explores examples, terms, and programming needs relevant to those in the behavioral sciences and helps readers perform virtually any computational function in solvin…
The automotive and aerospace industries have used information modeling techniques for years and now major construction companies are embracing BIM CD-ROM includes software evaluations, links, case studies, exercises, and more
A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a globa…
For all introductory-level courses in hospitality Prepare students to succeed in any area of the hospitality industry Introduction to Hospitality, Seventh Edition, focuses on hospitality operations while offering a broad, comprehensive view of the world's largest industry. The text is organized into four sections: hospitality and lodging; beverages, restaurants, and managed services; tourism, r…
Developing Hospitality Properties and Facilities sets out some of the key issues in developing hospitality properties from the hospitality manager's perspective. From the original concept, through each part of the process, it provides an essential guide for students and professionals on how to manage hospitality facilities to their best effect, using a model-based insight into the process in an…
Drawing from a variety of experts in an industry that has seen major disruptions and technology advancements since the third edition, The Movie Business Book offers a comprehensive, authoritative overview of this fascinating, global business. A must-read for film students and industry newcomers, this new edition features key movers and shakers, such as filmmaker-actor Jay Duplass, (The Puffy Ch…
10 The Financials: Forecasting Without Fear -- 11 Sample Business Plan for a Fictional Company -- 12 Breaking the Rules: Documentary, Animation, and, Large Format -- 13 Other People's Money: Them That Has the Gold Makes Some of the Rules -- 14 Raising Money: Did Someone Say It Would Be Easy? -- Index
"The BIM Handbook presents the technology and processes behind BIM and how architects, engineers, contractors and sub-contractors, construction and facility owners (AECO) can take advantage of the new technology and work process. Unlike CAD, BIM is a major paradigm shift in the documentation, work processes and exchange of project information. It facilitates collaboration and further automation…
Offers state-of-the-art principles and strategies gleaned from high-profile projects to help readers manage design This guide to managing design process within the commercial design and construction industry addresses a growing pain point in an industry where collaborative approaches to project delivery are outpacing the way professionals work. It synthesizes issues by investigating the “why,…
On technological innovations of Perusahaan Listrik Negara, an Indonesian state electricity enterprise; collection of articles.
This publication provides updated best-practice advise on all aspects of managing the day-to-day operation of an organisation's IT services. It encompasses and supersedes the operational aspects of the ITIL Service Support and Service Delivery publications and covers most of the scope of ICT Infrastructure Management. it also incorporates operational aspects from the Planning to Implement, Appl…
"This new eighth edition of Introduction to Hospitality focuses on hospitality operations and has been written in response to professors and students who wanted a broader view of the world's largest industry. Introduction to Hospitality complements Introduction to Hospitality Management and Exploring the Hospitality Industry, also written by John R. Walker. Adopters may select the title best su…
Introduction -- The need for regional and national leadership -- Industry-wide national case studies -- UK BIM Task Group -- US General Services Administration (GSA) -- Swedish Transport Administration (Trafikverket) -- The Australian transport and infrastructure industry -- The case for organisational leadership -- Australian early adopter case study: Queensland Department of Public Works (200…