Thord Daniel Hedengren takes you beyond the blog to give you the tools and know-how needed to build just about anything in WordPress.
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social mark…
Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.
"Untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time - this is the right book for taking advantage of it all." - Jon Snow, Channel 4 News The essential guide to understanding and harnessing the tools of journalism today, Meagan Knight and Clare Cook show you how …
**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."—TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subj…
Recipient of the 2017 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”— TAA Judges Panel Social Media Mark…
In this powerful, practical book, one of the world's leading social media marketing experts shows exactly how to leverage social media marketing in a company.
You Don't Have to Be on Twitter You shouldn't be on any social media site without a clear direction or purpose. This book will help you: Decide which social media sites you need to pay attention to and the sites you can ignore. Avoid Website mistakes almost every business makes. Strengthen your reputation on Google and other 3rd party sites. Stay connected with prospects until they become custo…
Reflecting your students and their world. How many of the students in your Social Psychology course are Psychology majors? Business? Sociology? Education? In the 11th edition of Social Psychology, David Myers once again weaves an inviting and compelling narrative that speaks to ALL of your students regardless of background or intended major. And with Connect Social Psychology and LearnSmart, st…
A captivating introduction to the research, applications, and excitement of today's social psychology.
Bidging the gap between theory and practice, social research methods is filled with engaging examples and practical tips to equip you with the tools and knowledge necessary to complete your own research projects.
The 8th edition of Social Stratification and Inequality continues to provide a comprehensive, up-to-date exploration of the economic and social divisions in human societies. Extensive comparative information, as well as an overview of how social stratification has changed and evolved over time, gives readers a global perspective on class conflict. Praised for its thorough research and scholarsh…
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this re…
This is an introductory sociology text that shows students how sociology is relevant in their daily lives.
For courses in Introductory SociologySee sociology in everyday lifeSociology empowers students to see the world around them through a sociological lens, helping them better understand their own lives and the world we all share. John Macionis, author of the best-selling Introductory Sociology franchise over the last three decades, takes students step by step through the theories and research tha…
SOMMERVILLE Software Engineering 8 The eighth edition of the best-selling introduction to software engineering is now updated with three new chapters on state-of-the-art topics. New chapters in the 8th edition O Security engineering, showing youhow you can design software to resist attacks and recover from damage; O Service-oriented software engineering, explaininghow reusable web services can …
For courses in computer science and software engineering The Fundamental Practice of Software Engineering Software Engineering introduces readers to the overwhelmingly important subject of software programming and development. In the past few years, computer systems have come to dominate not just our technological growth, but the foundations of our world's major industries. This text seeks to l…