Balancing conceptual and applied coverage of all aspects of the management and operation of services, Service Management has maintained the position as market leader through five previous editions. It is the most comprehensive and widely used introduction to service operations on the market, written by one of the top authorities on the subject, and it is designed to develop students' skills in …
This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
The first official guide to the BBC hit series "Sherlock." Fans of Sherlock Holmes will already be familiar with The Great Game -- in which all characters and events in the novels are assumed real and discussed accordingly. BBC hit "Sherlock "has brought Conan Doyle's legendary detective to a whole new audience and Sherlock: The Casebook""is The Great Game for the next generation. This is no or…
For novice programmers, finding an interesting, practical Java programming reference that doesn't overwhelm them with details and complexity is difficult. Simply Java: An Introduction to Java Programming is an easy-to-follow textbook that guides beginning programmers step-by-step through the process of learning Java. The main obstacle to learning object-oriented programming is the volume of det…
Explaining the video production process from preproduction through production to post-production, this updated book comprehensively and succinctly prepares readers to plan, shoot and edit most field and many studio video productions.
Dalam novel ini Andrea akan membuat kita terbahak-bahak mengikuti kisah orang-orang Melayu di pedalaman Belitong yang lugu, tersedu-sedu oleh kisah cinta yang masygul, atau geleng-geleng kepala oleh intrik-intrik mereka yang luar biasa.
Thord Daniel Hedengren takes you beyond the blog to give you the tools and know-how needed to build just about anything in WordPress.
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social mark…
Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.
"Untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time - this is the right book for taking advantage of it all." - Jon Snow, Channel 4 News The essential guide to understanding and harnessing the tools of journalism today, Meagan Knight and Clare Cook show you how …
**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."—TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subj…
Recipient of the 2017 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”— TAA Judges Panel Social Media Mark…
In this powerful, practical book, one of the world's leading social media marketing experts shows exactly how to leverage social media marketing in a company.
You Don't Have to Be on Twitter You shouldn't be on any social media site without a clear direction or purpose. This book will help you: Decide which social media sites you need to pay attention to and the sites you can ignore. Avoid Website mistakes almost every business makes. Strengthen your reputation on Google and other 3rd party sites. Stay connected with prospects until they become custo…