Neural networks and learning machines. Third Edition

Using a wealth of case studies to illustrate the real-life, practical applications of neural networks, this state-of-the-art text exposes students to many facets of Neural Networks.

Managing Investment Portfolios: A Dynamic Process. Third Edition

"A rare blend of a well-organized, comprehensive guide to portfolio management and a deep, cutting-edge treatment of the key topics by distinguished authors who have all practiced what they preach. The subtitle, A Dynamic Process, points to the fresh, modern ideas that sparkle throughout this new edition. Just reading Peter Bernstein's thoughtful Foreword can move you forward in your thinking a…

iPHONE fully loaded. Third Edition

Get more out of-and onto-your iPhone than you ever thought possible The new, even more powerful iPhone enables you to carry almost everything you need right in your pocket. iPhone Fully Loaded, 3rd Edition shows you things about your iPhone that you never imagined. Written by Mac superstar and Chicago Sun Times technology columnist Andy Ihnatko, this irreverent and fun guide shows you how to pu…

Applications of case study research. Third Edition

This book helps graduate students and seasoned researchers strengthen their own case study research and become more critical consumers of the case study research done by others. It presents a collection of 21 individual applications of the case study method, many shortened or re-written for this book. Following feedback from users of earlier editions of the book, the applications include a wide…

Envision : writing and researching arguments. Third Edition

A concise and practical guide, Envision teaches core skills in analysis, argument, and research, using both contemporary examples to capture student interest and key principles from classical rhetoric.

Programming With Microsoft Visual Basic 2008: An Object Oriented Approach. Th…

Programming with MICROSOFT VISUAL BASIC 2008: AN OBJECT-ORIENTED APPROACH, Third Edition is designed for individuals with little or no programming background. In this edition, each chapter is divided into two lessons Concept and Application. The Concept lesson appears first. Software design and programming concepts appear in this section. In the Application lesson, you will find the design and …

Digital storytelling : a creator's guide to interactive entertainment. Third …

"Digital Storytelling shows you how to create immersive, interactive narratives across a bevy of platforms, devices, and media. From age-old, storytelling techniques to cutting-edge development processes, this book covers creating stories for all forms of entertainment like social media, transmedia, games, apps, and second screen experiences. The way a story is told, a message is delivered, or …

Game design workshop : a playcentric approach to creating innovative games. T…

Create the Digital Games You Love to Play Discover an exercise-driven, non-technical approach to game design without the need for programming or artistic expertise using Game Design Workshop, Third Edition. Author Tracy Fullerton demystifies the creative process with a clear and accessible analysis of the formal and dramatic systems of game design. Examples of popular games, illustrations of de…

The Associated Press Guide to News Writing. Third Edition

This book is a good review for the experienced reporter and an excellent introduction to the craft and caveats of news writing for the novice.

The art of client service : the classic guide. Third Edition

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more e…

Grammar of the edit. Third Edition

Learn the basic "grammar" of editing films and videos in Grammar of the Edit! This book shows you in no uncertain terms (independently of software) what you absolutely need to know to edit your video production. Whether you are just learning how to edit or you need a refresher, this book gives you a basic toolkit to understand the basic terms and the common practices of editing to help create a…

Hospitality marketing : an introduction. Third Edition

Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry.

3D human modeling and animation. Third Edition

3-D Human Modeling and Animation Third Edition All the tools and techniques you need to bring human figures to 3-D life Thanks to today's remarkable technology, artists can create and animate realistic, three-dimensional human figures that were not possible just a few years ago. This easy-to-follow book guides you through all the necessary steps to adapt your own artistic skill in figure drawin…

Business driven information systems. Third Edition

Business Driven Information Systems story: Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This te…

Database principles and design. Third Edition

Database Principles and Design provides students and practitioners with a thorough grounding in theoretical principles before then providing them with the tools required to implement practical systems. To aid learning, the text contains extensive worked examples and sample working programs, and provides helpful assistance with obtaining software necessary to utilise the sample material provided…

Australian Financial Accounting. Third Edition

Australian financial accounting enables students to gain a thorough grasp of the content and applications of the financial. The third edition of this title is a complete update of the second edition, in line with all the latest Australian financial accounting standards.

Back to the lake : a reader and guide. Third Edition

A new take on the traditional rhetorical modes, showing how they are used in the kinds of writing college students are most often assigned--arguments, analyses, reports, narratives, and more.

Advanced Market Leader: Business English Course Book. Third Edition

'Market Leader' is the major business English course for tomorrow's business leaders. Incorporating material from the Financial Times, it brings real business issues right into the classroom.

Chemistry: a self-teaching guide. Third Edition

Edition

Third Edition

ISBN/ISSN

9781119632566

Collation

413 p. ; 24 cm.

Series Title

-

Call Number

540.7 Pos c

Essentials of marketing research. Third Edition

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treat…