Photography. Ninth Edition

The first chapter takes the reader through the first steps of selecting and loading film, focusing and choosing a subject.

Essentials of investments. Ninth Edition

The market leading undergraduate investments textbook, Essentials of Investments, 9e by Bodie, Kane, and Marcus, emphasizes asset allocation while presenting the practical applications of investment theory. The authors have eliminated unnecessary mathematical detail and concentrate on the intuition and insights that will be useful to practitioners throughout their careers as new ideas and chall…

International management : managing across borders and cultures. Ninth Global…

For courses in international business, international management, and general management. Management Around the World: Business Strategies and Interpersonal Skills International Business is conducted around the globe across cultures, languages, traditions, and a range of economic, political, and technological landscapes. International Management: Managing Across Borders and Cultures examines the…

Marketing : real people, real choices. Ninth Edition

For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really …

Applying cultural anthropology : an introductory reader. Ninth Edition

The ninth edition of Applying Anthropology: An Introductory Reader is a collection of articles that provide compelling examples of applied research in cultural anthropology. In this age of globalization and increased cultural intolerance, the basic messages of public anthropology are more important than ever. This new edition offers ten new readings that refer to contemporary social issues such…

Mirror for humanity : a concise introduction to cultural anthropology. Ninth …

Written by a prominent scholar in the field, Conrad Phillip Kottak, this concise, student-friendly, current introduction to cultural anthropology carefully balances coverage of core topics and contemporary changes in the field. While maintaining its connection with students through relevant examples, the combination of brevity, readability, and trusted content makes Mirror for Humanity a perfec…

Behavior in organizations : an experiential approach. Ninth Edition

BEHAVIOR IN ORGANIZATIONS, 9/e, by Shani and Lau, is a paperback text that takes a hands-on, experiential approach (learning-by-doing or learning-in-action) to organizational behavior. The majority of the exercises, role-playing simulations, and cases were developed in and for management training workshops. The cases themselves represent different industries and organizations around the globe w…

Concepts Of Programming Languages. Ninth Edition

This title introduces students to the main constructs of contemporary programming languages and provides the tools necessary to critically evaluate existing and future programming languages.

Operating system concepts. Ninth Edition

The ninth edition of Operating System Concepts continues to evolve to provide a solid theoretical foundation for understanding operating systems. This edition has been updated with more extensive coverage of the most current topics and applications, improved conceptual coverage and additional content to bridge the gap between concepts and actual implementations. A new design allows for easier n…

Advertising, promotion and other aspects of integrated marketing communicatio…

Market-leading INTEGRATED MARKETING COMMUNICATION IN ADVERTISING AND PROMOTION, 9E International Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerg…

Marketing communications : fame, influencers and agility. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9781292400327

Collation

628 p. ; 27 cm.

Series Title

-

Call Number

658.802 Fil m

Effective Public Relations. Ninth Edition

'Effective Public Relations' offers an authoritative and comprehensive summary of concepts, theory, principles, history and management of the field.

Java : the complete reference. Ninth Edition

The Definitive Java Programming Guide Fully updated for Java SE 8, Java: The Complete Reference, Ninth Edition explains how to develop, compile, debug, and run Java programs. Bestselling programming author Herb Schildt covers the entire Java language, including its syntax, keywords, and fundamental programming principles, as well as significant portions of the Java API library. JavaBeans, servl…

C : how to program. Ninth Global Edition

Edition

Ninth Global Edition

ISBN/ISSN

9781292437071

Collation

831 p. ; 25 cm.

Series Title

-

Call Number

005.13319 Dei c

Networking for dummies. Eighth Edition

Company just hooked you up to a network and you’re wondering what the heck you’re supposed to do with it? Tired of burning spreadsheets onto CDs just so you can share them with coworkers, and you’re wondering what it’ll take to set up a network in your organization? Been tasked with setting up a network and you don’t have a clue about where to begin? Don’t fret, you’ll find all th…

Principles of economics. Eighth Edition

Laskavý a vtipný příběh od oceňované autorky o nutnosti postavit se strachu čelem Jindy poklidná atmosféra v malém městečku se změní, když se přistěhuje nová rodina, která je tak trochu “jiná”. Hrozí, že kvůli nevraživosti místních bude muset z města zmizet a s ní i prastarý dub, ke kterému lidé už po léta chodí na prvního máje věšet svá přání. Ale…

Consumer Behavior: Buying, Having, and Being. Eighth Edition

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

Organizational behavior. Eighteenth Edition

For undergraduate and graduate courses in organizational behavior. Help students apply OB concepts The world's most successful Organizational Behavior textbook provides the research you want, in the language your students understand. This text makes current, relevant research come alive for readers. The 18th Edition reflects the most recent research and business events within the field of organ…

Making the team : a guide for managers. Eighth Edition

An ideal resource for managers at every stage of the game, this book offers insight to help both players and coaches maximise their success.

Information Systems Management in Practice. Eighth Edition

For graduate and undergraduate courses in IT management and IT strategy. The authors utilize their years of working with companies on IT management / strategy to provide students with a practical look at the evolution of IT in business.