Guide to becoming rich without cutting up your credit cards : Mengubah utang …

Edition

-

ISBN/ISSN

9792212639

Collation

xiv, 126 hlm. ; 23 cm.

Series Title

-

Call Number

658.15 Kiy g

Bridging the culture gap : A Practical guide to internal business communicati…

Judul asli : Bridging the culture gap A Practical guide to internal business communication

The Origin Of Brands

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses exp…

Enterprise Systems For Management

For undergraduate and MBA-level Enterprise Systems courses. Motiwalla teaches students the components of an ERP system as well as the process of implementing the systems within a corporation to increase its success.

Business correspondence and report writing : A Practical approach to business…

Edition

Third Edition

ISBN/ISSN

9780070445550

Collation

xviii, 431 hlm. ; 24 cm.

Series Title

-

Call Number

651.75 Sha b

How to give effective business briefings : Effective techniques for relaying …

Any organization, no matter how small, needs new ideas to maintain a competitive edge in a crowded market place. This practical book shows employees at any level of an organization how to come up with new ideas and then how to develop them. Packed with tips on creativity and brainstorming, it offers advice on: - working in groups and as an individual - developing an idea and putting it to pract…

How Brands Become Icons : The Principles of Cultural Branding

“Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the world’s most enduring brands into a new approach called “cultural branding". Brand identity is more critical than ever today, as more and more products compete for attention across an ever-i…

Business Research Methods. Tenth Edition

In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of business research topics – including the best coverage of questionnaire design – backed by solid theory. The authors are successfu…

Entrepreneurship. Third Edition

Entrepreneurship, 3rd Edition explores the trials and tribulations of entrepreneurship so that they’ll have the necessary tools to start their own businesses. It offers coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A chapter on entrepreneurial selling that examines how to sell to multiple stakeholders is included in this text, as well as cas…

9 Prinsip Sukses dari CEO

Edition

-

ISBN/ISSN

9791238236

Collation

-

Series Title

-

Call Number

658.408322 Bra 9

Business Ethics: A Real World Approach. Second Edition

This book provides assistance to employees by taking a journey through the challenging world of business ethics at the ground level of the organization rather than flying through the abstract concepts and philosophical arguments at the treetop level. By examining issues and scenarios that relate directly to their work environment (and their degree of autonomy in that environment), employees can…

Principles of marketing : an Asian perspective. Fourth Edition

The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia.

Retail Management : a strategy approach. Tenth Edition

[This volume] is designed as a one-semester text for students of retailing or retail management. -Pref.

Designing Brand Identity. Third Edition

Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." —The Marketer "Alina Wheeler provides a practical structure for the brand building process." —Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class compa…

Business communication today. Eighth Edition

Real-world training for the business world of today and tomorrow. The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don't reflect their copyright year, training students in practices from the last decade-Bo…

Entrepreneurship : theory, process, practice. Tenth Edition

ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 10e, combines a practical, step-by-step approach with a theoretical foundation to form a basic framework for understanding the theory, processes, and practice of entrepreneurship. Recognized for over 25 years as one of the leading books in the field, the aim of the text is to present the most current thinking in entrepreneurship, as well as to provid…

Innovation and entrepreneurship. Third Edition

Innovation and Entrepreneurship 3rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses. The text applies key theories and research on innovation and entrepreneurship and then reviews and synthesises those theories and rese…

Decision support and business intelligence systems. Ninth Edition

Appropriate for all courses in Decision Support Systems (DSS), computerized decision making tools, and management support systems. Decision Support and Business Intelligence Systems 9e provides the only comprehensive, up-to-date guide to today's revolutionary management support system technologies, and showcases how they can be used for better decision-making. The 9th edition focuses on Busines…

Principles of managerial finance. Fourteenth Edition

For Introduction to Managerial Finance courses. Guide students through complex material with a proven learning goal system. This system-a hallmark feature of Principles of Managerial Finance-weaves pedagogy into concepts and practice, giving students a roadmap to follow through the text and supplementary tools. MyFinanceLab for Principles of Managerial Finance creates learning experiences that …

Business research methods. Second Edition

Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide.