Advanced Google AdWords. Third Edition

The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on…

Designing brand identity : a comprehensive guide to the world of brands and b…

Edition

Sixth edition

ISBN/ISSN

9781119984818

Collation

352 p. ; 26 cm.

Series Title

-

Call Number

658.827 Whe d

Principles of Marketing. Fifteenth Global Edition

Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. New coverage in every chapt…

Social media nation : 15 inspirasi berjejaring sosial, bertumbuh besar bersam…

Hingga detik ini, jaringan sosial terbukti digdaya mendobrak pola pikir, memperluas lingkar komunitas-komunitas manusianya, dan mencuatkan inovasi yang mendunia. Fenomena inilah yang diangkat buku Social Media Nation. Dalam atmosfer positif namun tanpa topeng, buku ini mengulas manusia-manusia Indonesia yang telah memperluas diri, bertumbuh bersama komunitas-komunitas berbasis digital, berinova…

Marketing analysis made easy : Teknik analisis pemasaran dan analisis kasus m…

Role and position of public prosecution according to Indonesian law.

Jump start your business brain paculah kreativitas bisnis anda menang lebih …

Edition

-

ISBN/ISSN

9792071725

Collation

xxxv, 380 hlm. ; 23 cm

Series Title

-

Call Number

658.8 Hal j

Electronic commerce 2008 : a managerial perspective. Pearson International Ed…

Describing what electronic commerce is, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are, this book should be of interest to managers and professionals in the business world.

Book Yourself Solid Illustrated : The Fastest, Easiest, and Most Reliable Sys…

A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, y…

What customers like about you : adding emotional value for service excellenc…

This new and iconoclastic book explodes the conventional wisdom that competitive advantage can be obtained by relying on systems for dealing with customers.

Creating Images and The Psychology of marketing communication

Aims to advance the understanding of the concept of image as it is applied to various areas of interest. This book also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image.

Max-e-marketing in the net future : The seven imperatives for outsmarting the…

Two bestselling authors and business visionaries reveal a one-to-one marketing concept tailor-made for the networked economy, and describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.

101 Social media tactics for nonprofits a field guide

The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to …

Brand Real

Bretherick's Handbook of Reactive Chemical Hazards is an assembly of all reported risks such as explosion, fire, toxic or high-energy events that result from chemical reactions gone astray, with extensive referencing to the primary literature. It is designed to improve safety in laboratories that perform chemical synthesis and general research, as well as chemical manufacturing plants. Entries …

Emotional Branding ; the new paradigm for connecting brands to people

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now b…

City Branding Theory and Cases

Focussing specifically on city branding this is an invaluable text as city branding becomes increasingly important across the world and has a direct impact on public and private sector practice

The user's journey : storymapping products that people love

"Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a 'story first' approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.…

Permission Marketing : Turning Strangers into Friends, and Friends into Custo…

Called "the ultimate entrepreneur for the Information Age" by "Business Week, " Godin explains Permission Marketing, a concept that shapes a sales pitch sothat consumers winningly accept it.

Principles of marketing : an Asian perspective. Fourth Edition

The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia.

Retail Management : a strategy approach. Tenth Edition

[This volume] is designed as a one-semester text for students of retailing or retail management. -Pref.

Electronic commerce : security, risk management, and control. Second Edition

The field of electronic commerce has grown rapidly over the past few years. Major corporations and even small businesses are using electronic commerce as a channel of distribution. This growth has led to the need for business students to understand the security, risk management, and control issues related to electronic commerce.