Business. Eighth Edition

This text provides students with a comprehensive overview of all the important functions of business. This eighth edition focuses on the broad range of developments - economic, social, and political-re-shaping some long-established business practices.

An introduction to programming using Visual Basic 2005. Sixth Edition

Based on the newest version of Microsoft's VB. NET, this revision of Schneider's best-selling text is designed for students with no prior computer programming experience. The author uses Visual Basic .NET to explore the fundamentals of programming, building a strong foundation that will give students a sustainable understanding of programming. A broad range of examples, case studies, exercises,…

Statistics for business and economics. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9780132371186

Collation

xx, 977 hlm. ; 25 cm.

Series Title

-

Call Number

519.5 NEW s

Accounting. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9780132408066

Collation

1297 p.

Series Title

Charles T. Horngren series in accounting

Call Number

657 Hor a

Business law : legal environment, online commerce, business ethics, and inter…

For one on two semester undergraduate and graduate Business Law courses. This exceptionally comprehensive text, which has been praised for its writing style and accessibility offering longer edited cases with more of the actual language of the court renderings has been updated and now features new chapters to address the many recent changes in Bankruptcy Laws. There is also a new chapter on Fam…

Fundamentals of multimedia

For one-semester, advanced undergraduate/graduate-level Multimedia courses in departments of Computer Science, Engineering, CIS, and IT.This text fills a gap in the rapidly growing field of multimedia by introducing advanced programming students to the basic concepts of multimedia. Written by experienced teachers, this text evolved from materials used in class and forms the basis for all of the…

Strategy : A View From The Top. Second Edition

This book is designed to be a practical guide for executives, MBA and Executive MBA students, and serve as background reading in a wide variety of strategy courses. As the First Edition, this edition is brief, practical in focus, highly readable, and maintains a top-management perspective throughout.

Principles of marketing an asian perspective

"[This book] A 5-step customer engagement framework ties together key concepts and details on how marketing creates customer value and captures customer value in return.

History on film / film on history

Fictional films tell true historical stories... Film and History is a compelling and unique overview of the cinema and its relationship with history, ranging from the ancient world to the modern day. This is the first book of its kind to offer such a broad historical and theoretical portrayal of the rapidly-growing sub field of history and film. Rosenstone introduces the varieties, types and tr…

Compilers : Principles, Techniques & Tools. Second Edition

Compilers: Principles, Techniques and Tools, known to professors, students, and developers worldwide as the "Dragon Book," is available in a new edition. Every chapter has been completely revised to reflect developments in software engineering, programming languages, and computer architecture that have occurred since 1986, when the last edition published. The authors, recognizing that few reade…

Feature Writing For Newspapers and Magazines. Sixth Edition

Using experience-driven advice and compelling articles from scores of newspaper and magazine writers, Feature Writing for Newspapers and Magazines shows how award-winning journalists achieve excellence and national recognition. This bookhelps the reader cultivate vital journalistic skills with a thorough discussion about creating and refining article ideas, conducting research and interviews, w…

An Introduction To News Reporting

"An Introduction to News Reporting" gives beginning reporters the tools to succeed by introducing them to news beats and the people, issues, sources, and stories associated with them. The text begins by reviewing the basics of reporting, including conducting interviews, developing sources, finding documents, and gathering information ethically and legally. It continues with a detailed look at t…

Bond Markets, Analysis and Strategies. Sixth Edition International Edition

Target Market: Fixed Income Securities Courses or Bond Markets Courses Fabozzi's, Bond Markets, prepares students to analyze the bond market and use the tools for managing bond portfolios. Many texts on the market are far too theoretical, Fabozzi is quite the opposite. This text covers Bonds, analytical techniques for valuing bonds and quantifying their exposure to changes in interest rates, an…

Accounting. Seventh International Edition

Edition

Seventh International Edition

ISBN/ISSN

9780132408066

Collation

1296 p.

Series Title

-

Call Number

657 Hor a

Electronic commerce 2012 : a managerial and social networks perspective

Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks--all from a managerial perspective. To keep pace with today's ever-changing technology, the seventh edition has been streamlined--removing mat…

Computer In Society : Privacy, Ethics and The Internet

This book focuses around the social and ethic issues that companies face everyday in doing business. It is a collection of 37 articles from experts in the social issues of computing, exploring the most pressing issues in information technology today. The chapters are fresh, informative, timely, and authoritative.The readings cover such themes as views of computing, the information society, comp…

Guide Media relations

Plot your course: setting your media strategy Cast your line: developing proactive media relations Caught on the hook: responding to media calls Count the catch: dealing with the financial media Batten down the hatches: handling the media in a crisis

Marketing Channels. Seventh edition

'Marketing Channels' shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

Interior Design. Third Edition

Interior design touches the lives of all of us in a very direct way. We all live in interiors, and most of us work, study, shop, and travel inside buildings, vehicles, and other enclosures. At one time or another, almost everyone has been an interior designer on a limited scale, when choosing a paint color or a rug, when buying furniture, or when arranging furniture in a new living place. For t…

Data structures using Java

This book employs an object-oriented approach to teaching data structures using Java. Many worked examples and approximately 300 additional examples make this book easily accessible to the reader. Most of the concepts in the book are illustrated by several examples, allowing readers to visualize the processes being taught. Introduces abstract concepts, shows how those concepts are useful in pro…