For Introduction to Business courses. Ebert/Griffin focuses on the four ways to approach business-- as an employee, as an owner or a boss, as a customer, or as an investor-- to help students understand the relevance of studying business to their own lives.
The 12th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning about, and making this text the most current and relevant one ...
Judul asli : Business, Jilid 1, Indeks
This text provides students with a comprehensive overview of all the important functions of business. This eighth edition focuses on the broad range of developments - economic, social, and political-re-shaping some long-established business practices.
For Introduction to Business courses. Focus on the Practical Skills and Important Developments in Business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business-and a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and…