Buku ini juga merupakan hasil pergulatan akademis penulis selama tiga setengah tahun dibimbing dua supervisor di universitas tempat saya studi, Curtin University, Perth Western Australia. Mereka adalah Antonio Traverso, Ph.D., dan Thor Kerr, Ph.D. Mereka berdua membaca dengan teliti dan memberikan masukan sekaligus berdiskusi intensif mengenai arah riset dan penulisan hasil riset ini. Tanpa kri…
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This new book provides valuable guidance on how to apply the concepts of accounting and finance to real-life restaurant business activities. This book is unique because it provides an understandable framework that breaks it down into three clear steps of applying techniques of accounting and finance to evaluate a restaurant business.
"Though the challenges confronting the construction industry in developing countries have grown, current research rarely presents effective solutions. This book focuses on the generic subjects relating to the construction industry in developing countries, and provides an up-to-date insight into important new concepts and issues"--
Bridge the theory and practice behind fintech with this textbook which includes up-to-date case studies, clear definitions of new technologies and academic frameworks.
Topics include, but not limited to digital technology for creative industry, infrastructure technology, computing communication and networking, signal and image processing, intelligent system, control and embedded system, mobile and web based system, and robotics
Buku ini membahas tentang industri-industri yang akan mendominasi masa depan, dan bagaimana perusahaan serta individu harus beradaptasi dengan perubahan yang cepat untuk bertahan dan sukses. Bibliografi : halaman 335-416.
'Entertainment Marketing & Communication' focuses specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.
This volume provides a political and cultural exploration of the Pusan International Film Festival in South Korea since its inception in 1996. By paying attention to the organizers use of an Asian regionalization strategy, the author reveals how the festival staked out a unique position within a changing global landscape.
The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
For all introductory-level courses in hospitality. The Sixth Edition of Introduction to Hospitality focuses on hospitality operations while offering a broad, comprehensive foundation of current knowledge about the world's largest industry. Throughout, author John R. Walker invites students to share this industry's unique enthusiasm and passion. The text is organized into five sections: the hosp…
This introductory textbook provides a thorough guide to the management of food and beverage outlets. It is illustrated in full colour and contains in-chapter activities as well as end-of-chapter summaries and revision questions to test the readers' knowledge as they progress.
Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry.