Double Your Web Traffic – Overnight! Google gets searched more than 1 billion times every day--creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you're doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. Learn how to build an …
Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.
To build today's highly distributed, networked applications and services, you need deep mastery of sockets and other key networking APIs. One book delivers comprehensive, start-to-finish guidance for building robust, high-performance networked systems in any environment: UNIX Network Programming, Volume 1, Third Edition.
Opportunities abound for entrepreneurs to revitalize an already existing business or create a totally new enterprise using the vast resources of the Internet. This second edition helps readers determine and then target their market, providing a thorough analysis of the most up-to-date tools and services they can use to operate a successful Internet business. The key steps to setting up and oper…
"How To Build Virality Into Your Business And Get Your Product or Service In Front of More People..." How to grow your business using the power of the Internet. How to narrow in on your niche to laser-target your audience and use the power of the "long-tail." Building a business that will be successful for many years to come using a few simple principles. Marketing methods that successful compa…
The OECD Digital Economy Outlook 2024, Volume 1: Embracing the Technology Frontier provides new insights on key technologies that underpin the digital technology ecosystem and their impacts. Using big data and machine-learning techniques, Volume 1 provides new estimates of the growth rate of the ecosystem's core - the information and communications technology (ICT) sector.
Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the fie…
In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.
A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.
Create effective video marketing to stand out from a sea of content, connect with your audiences and boost brand awareness and sales.
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has becom…
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in…
Digital Marketing, 9th edition is the most comprehensive guide in the field, providing your students with the latest strategies, techniques, and trends Included Glossary and Index
This journal explains about current theoretical and practical issues, including Edge Computing, Internet-of-Things, Embedded Systems, Robotics, Control System, Network and Communication, System Integration, as well as other topics in the field of Computer Engineering and Electrical Engineering.
For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the …
Understanding the Vast and Expanding Field of E-commerce Laudon's E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An…
This book focuses around the social and ethic issues that companies face everyday in doing business. It is a collection of 37 articles from experts in the social issues of computing, exploring the most pressing issues in information technology today. The chapters are fresh, informative, timely, and authoritative.The readings cover such themes as views of computing, the information society, comp…