OECD Digital Economy Outlook 2024 (Volume 1) : Embracing the Technology Frontier

The OECD Digital Economy Outlook 2024, Volume 1: Embracing the Technology Frontier provides new insights on key technologies that underpin the digital technology ecosystem and their impacts. Using big data and machine-learning techniques, Volume 1 provides new estimates of the growth rate of the ecosystem's core - the information and communications technology (ICT) sector.

Social media strategy : marketing, advertising, and public relations in the c…

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students. Appendix: page 311-326. Glossary: page 329-341…

Digital media and society. Second Edition

In the early 21st century, digital media and the social have become irreversibly intertwined. In this cutting-edge introduction, Simon Lindgren explores what it means to live in a digital society. With succinct explanations of the key concepts, debates and theories you need to know, this is a must-have resource for students exploring digital media, social media, media and society, data and soci…

Digital strategies : data-driven public relations, marketing, and advertising

Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the fie…

Understanding digital marketing : marketing strategies for engaging the digit…

In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.

Social media marketing. Fourth Edition

With a balance of essential theory and practical application, the text has been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma

Video marketing : create engaging video campaigns to drive brand growth and s…

Create effective video marketing to stand out from a sea of content, connect with your audiences and boost brand awareness and sales

Digital marketing fundamentals. Second Edition

In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrate…

The new rules of marketing & PR : how to use social media, online video, mobi…

Edition

Sixth Edition

ISBN/ISSN

9781119362418

Collation

426 p. ; 24 cm.

Series Title

-

Call Number

658.872 Sco n

Digital marketing. Ninth Edition

Digital Marketing, 9th edition is the most comprehensive guide in the field, providing your students with the latest strategies, techniques, and trends Included Glossary and Index

Ultima computing : jurnal sistem komputer, volume 17, nomor 1, June 2025

This journal explains about current theoretical and practical issues, including Edge Computing, Internet-of-Things, Embedded Systems, Robotics, Control System, Network and Communication, System Integration, as well as other topics in the field of Computer Engineering and Electrical Engineering.

E-commerce 2016 : business. technology. society. Twelfth Global Edition

Edition

Twelfth Global Edition

ISBN/ISSN

9781292109961

Collation

909 p. ; 26 cm.

Series Title

-

Call Number

658.8421 Lau e

E-commerce : business, technology, society. Thirteenth Global Edition

Edition

Thirteenth Global Edition

ISBN/ISSN

9781292211688

Collation

908 p. ; 26 cm.

Series Title

-

Call Number

658.872 Lau e

Computer In Society : Privacy, Ethics and The Internet

Edition

-

ISBN/ISSN

9780131406605

Collation

482 p.

Series Title

-

Call Number

303.4833 Geo c

Content Rules

Edition

-

ISBN/ISSN

9781280592607

Collation

-

Series Title

-

Call Number

658.872 Han c

Real-time marketing & PR : how to instantly engage your market, connect with …

Buku hibah The Asia Foundation

Internet literacy. Third Edition

Includes bibliographical references (p. [374]-376) and index.

Programming The Web : An Introduction

Edition

-

ISBN/ISSN

9780072866056

Collation

xvii, 396 p. ; 23 cm.

Series Title

Web developer series

Call Number

005.265 Sos p

Net privacy : a guide to developing and implementing an ironclad ebusiness pr…

Edition

-

ISBN/ISSN

9780071370059

Collation

318 p.

Series Title

-

Call Number

658.04920 Erb n

Likeable social media : how to delight your customers, create an irresistible…

Edition

-

ISBN/ISSN

9780071762342

Collation

-

Series Title

-

Call Number

658.872 Ker l