Design Thinking for Business Growth menawarkan pendekatan segar yang membuka mata untuk merancang dan meningkatkan skala model bisnis dan ekosistem. Dalam buku ini, Michael Lewrick memberikan model prosedural yang komprehensif untuk desain, pengembangan, dan implementasi ekosistem bisnis. Dia juga menyajikan metode dan alat desain paling penting yang Anda perlukan untuk menjamin ekosistem Anda …
This book is an invaluable resource for any creative with a great business idea. Starting your own business does not need to be a complicated and daunting process and serial entrepreneur, Dragon's Den investor and business educator Doug Richard, shows you how. He sets out a ten-point plan teaching creatives how to shape their startup business into a success. Written in plain English, without th…
The book is an applied guide which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike mange technique-oriented studies, this book will combine theroy and practice, drawing on the latest research in psychology, organizational behaviour, innovation and entrepreneurship.
StandOut 2.0 is a revolutionary book and tool that enables you to identify your strengths, and those of your team, and to act on them.
A first-hand account of Ronald Reagan's leadership style, with personal insight and practical application. Lead Like Reagan is a guide to more effective leadership, inspired by the Great Communicator himself. Drawing upon his time serving Ronald Reagan, author Dan Quiggle relates lessons learned first-hand from his front row seat to history. Using Reagan and other prominent business leaders as …
Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.
Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution.
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM,…
Britain makes more money from music than from its car industry. Howkins explores how we can harness creativity and the industry it sustains to our interests. This book is not about information and the information society, but about basic matters.
A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies a…
The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, s…
When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he wa…