Filter by
Found 1 from your keywords: author=Brabandere, Luc de
Thinking in new boxes : a new paradigm for business creativity
When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he wa…
- Edition
- -
- ISBN/ISSN
- 9780812992953
- Collation
- xiii, 330 p. ; 25 cm.
- Series Title
- -
- Call Number
- 658.40714 Bra t
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography