Digital strategies for powerful corporate communications

The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hiera…

Strategic communication : an introduction. Second Edition

Edition

Second Edition

ISBN/ISSN

9780367769291

Collation

254 p. ; 27 cm.

Series Title

-

Call Number

658.45 Fal s

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