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Planning for strategic communication : a workbook for applying social theory …
Planning for Strategic Communication is a teaching aid and student workbook designed to supplement instruction for students learning to write plans for strategic communication scenarios. It was created to serve as a workbook for practical application accompanying Ihlen, van Ruler, & Fredriksson's Public Relations & Social Theory (Routledge, 2009). The workbook offers instruction in conducting a…
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- ISBN/ISSN
- 9781497329393
- Collation
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- 658.872 Mca p
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