Corporate communication. Sixth Edition

Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in re…

Business communication today. Fourteenth Edition

For courses in Business Communication. Technology and communication intersect to prepare students for the workplace Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering t…

Business communication today. Thirteenth Edition

For courses in Business Communication. The Ever-Changing Mold of Modern Business Communication Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. With each new edition, this text addresses the most essential changes in technology and how they impact the business world, while still addressing time…

Business communication : building critical skills. Sixth International Edition

Edition

Sixth International Edition

ISBN/ISSN

9789814738675

Collation

549 p. ; 28 cm.

Series Title

-

Call Number

651.7 Loc b

Strategic communication : an introduction

Strategic Communication explains the core concepts of strategic communications with a balanced coverage of a variety of theories and methods, providing students with a broad and comprehensive understanding.

Public relations as relationship management : a relational approach to the st…

Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.

Menjalin harmoni lintas batas

Edition

-

ISBN/ISSN

00

Collation

-

Series Title

-

Call Number

302.2 Mur m

Reputation management : the key to successful public relations and corporate …

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputati…

Reputation management : the key to successful public relations and corporate …

Edition

Fourth Edition

ISBN/ISSN

9780815376972

Collation

438 p. ; 27 cm.

Series Title

-

Call Number

659.2 Doo r

Strategic communication theory and practice : the cocreational model

A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory a…

The Routledge handbook of strategic communication

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophic…

Digital body language : how to build trust & connection, no matter the distance

Digital Body Language How to Build Trust and Connection, No Matter the Distance The book we all read right now: the definitive guide to communicating and connecting wherever you are. Email replies that show up a week later. Video chats full of 'oops sorry no you go' and 'can you hear me?!' Ambiguous text-messages. Weird punctuation you can't make heads or tails of. Is it any wonder communicatio…

Innovative perspectives on corporate communication in the global world

"This publication contains different contributions focused on the description of methods, processes and tools that can be adopted to achieve corporate internationalization goals and the importance of collecting all pertinent project knowledge that supports the adoption and utilization of digital marketing strategies for promoting the dissemination of corporate information"--

Internal communications : a manual for practitioners

Bad company communication can result in high staff turnover, poor results and low morale. Internal Communications draws on examples of best practice in the private, public and non-profit sectors, with case studies of high profile international organizations. The book defines and explains internal communications (IC), providing practical, ready to implement guidance on planning and organizing th…

Successful employee communications : a practitioner's guide to tools, models …

Apply the internal communication strategies of the world's most effective organizations and successfully communicate company goals, strategy, change processes and brand values within the workplace.

Planning for strategic communication : a workbook for applying social theory …

Planning for Strategic Communication is a teaching aid and student workbook designed to supplement instruction for students learning to write plans for strategic communication scenarios. It was created to serve as a workbook for practical application accompanying Ihlen, van Ruler, & Fredriksson's Public Relations & Social Theory (Routledge, 2009). The workbook offers instruction in conducting a…