Corporate communication : a guide to theory and practice. Fifth Edition

Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communicati…

Organizational Communication. Third Edition

A senior-level, comprehensive survey of organizational communication, with theory and application. New edition reorganizes material and adds chapter on information systems.

The Practice Of Business Communication. First Canadian Edition

This new text, The Practice of Business Communication, completes the trio of pedagogical approaches offered in the Canadian Guffey series by foregrounding the more student-centred/active learning Problem Based Learning method. In Problem Based Learning, a real-world problem is posed that students try to solve using the skills they currently have as communicators. The problem is designed to get …

Principles of strategic communication. Second Edition

Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions.

Principles of strategic communication

Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them t…

Business acumen for strategic communicators : a primer

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you. Offering a critical primer for the world of business, Ragas a…

Digital Comunication Management : theories and practices for a global and vol…

The book covers the core principles necessary for introductory students of both university and executive programs, with a particular focus on how digital technology is shaping communication management in the increasingly volatile environment. Includes Index

Understanding Corporate Communication

This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases and practical models.

Corporate Communication about Climate Change : villians, victims, and white k…

Embedded in the emerging field of climate change communication, Thaker provides a comprehensive analysis of enablers and barriers to corporate action on climate change, business role and influence on media coverage of climate change, and its impact on public opinion and the policy-making process. Includes Index

Corporate communication. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9780072990546

Collation

xviii, 270 hlm. : ilus. ; 23 cm.

Series Title

-

Call Number

658.45 Arg c

The Sunday times : Communication at work

Modern electronic communications may have transformed office life, but there is a danger that interpersonal skills are being neglected. It is essential that everyone is confident in their ability to communicate effectively using the variety of methods available. Communication at Work discusses the skills necessary to use each method of communication in a confident, effective manner. Key topics …

Campaign It! : Achieving Success Through Communication

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Corporate Communication. Seventh Edition

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Corporate communication : a guide to theory and practice. Fourth Edition

Written specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in their career, this book is a guide to corporate communication that will help students and practitioners navigate the area, understand the main theories and put …