Event marketing : how to successfully promote events, festivals, conventions,…

Edition

Second Edition

ISBN/ISSN

9780470891070

Collation

273 p.

Series Title

-

Call Number

658.456 Pre e

Digital marketing in an AI world : futureproofing your PPC agency

Edition

-

ISBN/ISSN

9781544513379

Collation

250 p. ; 22 cm.

Series Title

-

Call Number

658.84 Val d

E-Marketing. Fifth Edition

Edition

Fifth Edition

ISBN/ISSN

9780132461849

Collation

430 p.

Series Title

-

Call Number

658.87222 Fro e

Sustainable Human Resource Management Strategies and Practices : Human Capita…

This book delves into the evolving landscape of sustainable HRM. Replacing three chapters, it introduces fresh topics like 'Corporate Sustainability Business Strategy Context for Sustainable HRM,' 'High-Performance Sustainable Work Practices for Corporate Sustainability,' and 'Sustainable HRM for Employee Health and Well-being.'

Integrated advertising, promotion, and marketing : communicating in a digital…

This book presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Index : page 358-366.

Integrated marketing communication : advertising and promotion in a digital w…

This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. Bibliography : page 285-294. Index : page 295-300

Advertising management in a digital environment : text and cases

This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management Index : page 189-195.

Principles of marketing. Sixteenth Global Edition

Edition

Sixteenth Global Edition

ISBN/ISSN

9781292092485

Collation

731 p. ; 30 cm.

Series Title

-

Call Number

658.8 Kot p

The Future of Hybrid Marketing : strategi, taktik, dan inovasi terbaru pemasa…

Buku ini membahas strategi pemasaran yang menggabungkan pendekatan tradisional dan digital untuk menghadapi era bisnis yang dinamis. Lampiran : halaman 278-279. Bibliografi : halaman 280-282

Social Media Marketing. Fifth Edition

This book tells about social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success Bibliography : page 419-438. Index : page 439-447

Belajar Marketing Belajar Hidup : Prinsip-prinsip marketing untuk hidup efektif

Menggabungkan 2 genre, marketing dan self improvement. Bukan buku bisnis secara spesifik, tapi kombinasi. Melihat hidup dari sisi Pemasaran. Pemasaran (branding) tidak hanya untuk produk, bisa juga untuk memasarkan diri sendiri. Bibliografi : halaman 265-266

Consumer behaviour in tourism. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9780367495596

Collation

484 p. ; 25 cm.

Series Title

-

Call Number

910.688 Hor c

Contemporary advertising and integrated marketing communications. Seventeenth…

Edition

Seventeenth Edition

ISBN/ISSN

9781266128882

Collation

704 p. ; 28 cm.

Series Title

-

Call Number

659.1 Wei c

Marketing communications. Third Edition

Edition

Third Edition

ISBN/ISSN

9781526446893

Collation

-

Series Title

-

Call Number

658.802 Ega m

Marketing in Crisis : Marketing Therapy - Menyerang Pasar dan Mengambil Manfa…

Edition

-

ISBN/ISSN

9789792244359

Collation

-

Series Title

-

Call Number

658.8 Kas m

Marketing research. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9781118156636

Collation

741 p ; 27 cm

Series Title

-

Call Number

658.8322 Aak m

Advanced Google AdWords. Third Edition

Edition

Third Edition

ISBN/ISSN

9781118819562

Collation

657 p. ; 24 cm.

Series Title

-

Call Number

658.8720285536 Ged a

Designing brand identity : a comprehensive guide to the world of brands and b…

Edition

Sixth edition

ISBN/ISSN

9781119984818

Collation

352 p. ; 26 cm.

Series Title

-

Call Number

658.827 Whe d

Principles of Marketing. Fifteenth Global Edition

Edition

Fifteenth Global Edition

ISBN/ISSN

9780273786993

Collation

716 p. : ill. ; 28 cm

Series Title

-

Call Number

658.8 Kot p

Social media nation : 15 inspirasi berjejaring sosial, bertumbuh besar bersam…

Edition

-

ISBN/ISSN

9786021721605

Collation

xxii, 209 hal., 15 x 20 cm.

Series Title

-

Call Number

658.872 Nap s