This is PR : the realities of public relations. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9781111836832

Collation

369 p. ; 26 cm.

Series Title

-

Call Number

659.2 New t

Ultimate guide to facebook advertising : how to access 600 million customers …

Edition

-

ISBN/ISSN

9781599184302

Collation

-

Series Title

-

Call Number

658.8422522 Mar u

Ultimate guide to Google Ads. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9781599186733

Collation

268 p. ; 26 cm.

Series Title

-

Call Number

658.84 Mar u

Optimize : how to attract and engage more customers by integrating SEO, socia…

Edition

-

ISBN/ISSN

9781118167779

Collation

243 p.

Series Title

-

Call Number

658.872 Odd o

No Bullshit Social Media : The All-Business, No-Hype Guide to Social Media Ma…

Edition

-

ISBN/ISSN

9780789748010

Collation

xv, 253 p. : ill. ; 24 cm.

Series Title

-

Call Number

658.87222 Fal n

Marketing for Hospitality and Tourism. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9780133382129

Collation

682 p. ; 30 cm.

Series Title

-

Call Number

647.9406 Kot m

Managing Quality: Integrating the Supply Chain. Third Edition

Edition

Third Edition

ISBN/ISSN

9780132206440

Collation

-

Series Title

-

Call Number

658.81220 Fos m

Interactive Services Marketing. Third Edition

Edition

Third Edition

ISBN/ISSN

9780618641802

Collation

276 p.

Series Title

-

Call Number

658.8 Fis i

HBR's 10 must reads : on strategic marketing

Edition

-

ISBN/ISSN

9781422189887

Collation

206 p ; 21 cm

Series Title

-

Call Number

658.82721 Chr h

Graphic Artists Guild handbook : pricing & ethical guidelines. Sixteenth edition

Edition

Sixteenth edition

ISBN/ISSN

9780262542395

Collation

-

Series Title

-

Call Number

741.6068 Gra g

Event marketing : how to successfully promote events, festivals, conventions,…

Edition

Second Edition

ISBN/ISSN

9780470891070

Collation

273 p.

Series Title

-

Call Number

658.456 Pre e

Digital marketing in an AI world : futureproofing your PPC agency

Edition

-

ISBN/ISSN

9781544513379

Collation

250 p. ; 22 cm.

Series Title

-

Call Number

658.84 Val d

E-Marketing. Fifth Edition

Edition

Fifth Edition

ISBN/ISSN

9780132461849

Collation

430 p.

Series Title

-

Call Number

658.87222 Fro e

Sustainable Human Resource Management Strategies and Practices : Human Capita…

This book delves into the evolving landscape of sustainable HRM. Replacing three chapters, it introduces fresh topics like 'Corporate Sustainability Business Strategy Context for Sustainable HRM,' 'High-Performance Sustainable Work Practices for Corporate Sustainability,' and 'Sustainable HRM for Employee Health and Well-being.'

Integrated advertising, promotion, and marketing : communicating in a digital…

This book presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Index : page 358-366.

Integrated marketing communication : advertising and promotion in a digital w…

This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. Bibliography : page 285-294. Index : page 295-300

Advertising management in a digital environment : text and cases

This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management Index : page 189-195.

Principles of marketing. Sixteenth Global Edition

Edition

Sixteenth Global Edition

ISBN/ISSN

9781292092485

Collation

731 p. ; 30 cm.

Series Title

-

Call Number

658.8 Kot p

The Future of Hybrid Marketing : strategi, taktik, dan inovasi terbaru pemasa…

Buku ini membahas strategi pemasaran yang menggabungkan pendekatan tradisional dan digital untuk menghadapi era bisnis yang dinamis. Lampiran : halaman 278-279. Bibliografi : halaman 280-282

Social Media Marketing. Fifth Edition

This book tells about social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success Bibliography : page 419-438. Index : page 439-447