Influencer marketing : building brand communities and engagement. Second Edition

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Includes Index

Corporate Communication about Climate Change : villians, victims, and white k…

Embedded in the emerging field of climate change communication, Thaker provides a comprehensive analysis of enablers and barriers to corporate action on climate change, business role and influence on media coverage of climate change, and its impact on public opinion and the policy-making process. Includes Index

Experiencing Intercultural Communication: An Introduction. Third Internationa…

This introductory text covers the core concepts of intercultural communication and offers students a basic skill-building framework designed to be used every day for communicating across cultures. By using the "building blocks" of the framework in different ways, students will understand the complexities of intercultural interaction and learn about other cultures as well as their relationships …

Corporate communication. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9780072990546

Collation

xviii, 270 hlm. : ilus. ; 23 cm.

Series Title

-

Call Number

658.45 Arg c

Jurnal komunikasi Indonesia : Volume 2 Nomor 1 April 2013

Edition

Volume 2 Nomor 1 April 2013

ISBN/ISSN

23019816

Collation

-

Series Title

Jurnal komunikasi Indonesia

Call Number

Ref 302.2 Dep p

TOEIC : test of English for international communication with audio compact di…

Edition

Fourth Edition

ISBN/ISSN

9780764179518

Collation

-

Series Title

-

Call Number

428.007621 Lou t

Computational Collective Intelligence. Technologies and Applications : 6th In…

This book constitutes the refereed proceedings of the 6th International Conference on Collective Intelligence, ICCCI 2014, held in Seoul, Korea, in September 2014. The 70 full papers presented were carefully reviewed and selected from 205 submissions. They address topics such as knowledge integration, data mining for collective processing, fuzzy, modal and collective systems, nature inspired sy…

Communication Ethics Literacy : Dialogue and Difference. Second Edition

Edition

Second Edition

ISBN/ISSN

9781524936334

Collation

-

Series Title

-

Call Number

175.22 Arn c

CCNA: Cisco Certified Network Associate Security Study Guide (EXA-640 -553). …

Edition

Fifth Edition

ISBN/ISSN

9780470110096

Collation

791p, ilus, 25 cm

Series Title

-

Call Number

005.807622 Dea c

Integrated marketing communication : creative strategy from idea to implement…

New second edition: A classroom-tested, step-by-step approach to effective IMC, covering creative processes and strategies as well as changes in traditional advertising and marketing principles.

Discrete-Time Signal Processing. Third Edition

Edition

Third Edition

ISBN/ISSN

9780132067096

Collation

-

Series Title

-

Call Number

621.38 Opp d

Ultimart : Jurnal Komunikasi Visual volume 18, nomor 1, June 2025

This journal discusses various academic discussions related to the development of theories, concepts and practices of visual communication, scientific articles, research summaries, and books.

Jurnal Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) Vol. 3 No. 1

Edition

-

ISBN/ISSN

20870442

Collation

139 p. ; 29 cm.

Series Title

-

Call Number

Ref 302.2 Aso j

Applied communication research methods : getting started as a researcher. Sec…

A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, f…

Media and communication research methods. Second edition

In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humour - to update and enhance this must-have introductory text. Combining both qualitative and quantitative research methods, the book covers the topics thoroughly and is clearly written and engaging. This book is ideal for beginning research studen…

Advertising and promotion : an integrated marketing communications perspectiv…

We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international advertising students. In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations' promo…

Introduction To Mass Communication : Media, Literacy, and Culture. Sixth Edition

This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, uni…

Media ethics : issues and cases. Eighth Edition

Media Ethics is a diverse, classroom tested compilation of 60 diverse cases that will help students prepare for the ethical situations they will confront in their media careers. This title focuses on ethical theory and practice, which works as a main text in a media ethics course, and in an across the curriculum approach in other media courses.

Communicating effectively. Eleventh Edition

Now in its eleventh successful edition, Communicating Effectively presents a comprehensive introduction to interpersonal, intercultural, professional, group, and public communication. Providing just the right amount of theory and research, the book is packed with thought-provoking prose and activities that engage student interest. A pragmatic approach enables students to appreciate ideas, conce…

The handbook of strategic public relations and integrated marketing communica…

The Definitive Guide to PR and Communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as w…