Watches XI International

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

-

Call Number

658.827 Cob w

Strategic brand management : building, measuring, and managing brand equity. …

Edition

Third Edition

ISBN/ISSN

9780132336222

Collation

692 p.

Series Title

-

Call Number

658.82722 Kel s

Brand management : mastering research, theory and practice. Third Edition

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

Lean branding : creating dynamic brands to generate conversion

This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.

B2B Brand Management

Edition

-

ISBN/ISSN

9789797986230

Collation

383 p.

Series Title

-

Call Number

658.82722 Pfo b

A branded world : adventures in public relations and the creation of superbrands

Edition

-

ISBN/ISSN

9780471432883

Collation

259 p.

Series Title

-

Call Number

658.827 Lev a

Likeable social media : how to delight your customers, create an irresistible…

Edition

-

ISBN/ISSN

9780071762342

Collation

-

Series Title

-

Call Number

658.872 Ker l

Blog marketing : Cara baru yang revolusioer untuk meningkatkan penjualan, mem…

Edition

-

ISBN/ISSN

9789792700893

Collation

xix, 340 hlm. ; 23 cm.

Series Title

-

Call Number

658.827 Wri b

Global brand integrity management : how to protect your product in today's co…

Edition

-

ISBN/ISSN

9780071494441

Collation

309 p.

Series Title

-

Call Number

658.827 Pos g

The Brand Handbook

Edition

-

ISBN/ISSN

9780500514085

Collation

-

Series Title

-

Call Number

658.82722 Oli t

Brand storytelling : put customers at the heart of your brand story. Second E…

From this book, we learn how to engage consumers through emotive storytelling to humanize your brand and achieve business growth. Index : page 233-238

Strategic brand management : building, measuring, and managing brand equity. …

Edition

Fourth Edition

ISBN/ISSN

9780273779414

Collation

590 p. : ill. ; 28cm

Series Title

-

Call Number

658.827 Kel s

Brand bible : the complete guide to building, designing, and sustaining brands

Edition

-

ISBN/ISSN

9781592537266

Collation

-

Series Title

-

Call Number

658.8343 Mil b

Brand bible : the complete guide to building, designing, and sustaining brands

Edition

-

ISBN/ISSN

9781592537266

Collation

-

Series Title

-

Call Number

658.827 Mil b

Bukan Sekadar Kopi : Prinsip-Prinsip Di Balik Sukses Starbucks

Edition

-

ISBN/ISSN

9789792238815

Collation

-

Series Title

-

Call Number

658.82722 Gol b

BrandingUSA 4

Edition

-

ISBN/ISSN

9781888001983

Collation

-

Series Title

-

Call Number

741.6 Ped b

Designing brand identity : a comprehensive guide to the world of brands and b…

Edition

Sixth edition

ISBN/ISSN

9781119984818

Collation

352 p. ; 26 cm.

Series Title

-

Call Number

658.827 Whe d

The power of brands : teknik mengelola brand equity dan strategi pengembangan…

Edition

-

ISBN/ISSN

9789796868827

Collation

268 p.

Series Title

-

Call Number

658.827 Ran p

The Origin Of Brands

Edition

First Edition

ISBN/ISSN

9780060570156

Collation

308 p.

Series Title

-

Call Number

658.82722 Rie t

Creating Images and The Psychology of marketing communication

Edition

-

ISBN/ISSN

9780805852165

Collation

405 p.

Series Title

-

Call Number

658.8343 Kah c