The Rumsfeld way : leadership wisdom of a battle-hardened maverick

Analyzes Secretary of Defense Donald Rumsfeld's leadership abilities and offers examples of his leadership techniques, style, and versatitlity.

Net privacy : a guide to developing and implementing an ironclad ebusiness pr…

In this timely guide, two acknowledged experts on e-business security issues arm companies that do business online with a complete blueprint for developing and implementing a privacy plan that satisfies their customers' desire for privacy while permitting them the latitude they need to do business competitively over the Internet. 25 illustrations.

Auditing after Sarbanes-Oxley : illustrative cases

Edition

-

ISBN/ISSN

9780073526690

Collation

274 p.

Series Title

-

Call Number

657.45097322 Thi a

Trout on strategy : capturing mindshare, conquering markets

Publisher Description

What is design for six sigma?

Edition

-

ISBN/ISSN

9780071423892

Collation

87 p.

Series Title

-

Call Number

658.522 Neu w

ECommerce best practices : how to market, sell, and service customers with In…

In the increasingly competitive eCommerce market it is best practices that separate the highly profitable, high growth businesses from the "me-too" masses. Learn tools of that have been implemented over the past decade.

Likeable social media : how to delight your customers, create an irresistible…

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketin…

Marketing. Fifth edition

Grewal/Levy Marketing was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect for Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students e…

Auditing and assurance services : A systematic approach. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9780071284080

Collation

-

Series Title

-

Call Number

657.4522 Mes a

Management. Fourth Edition

Blending research, practical application, and imaginative writing, Arizona State University business professor Angelo Kinicki (author of Kreitner/Kinicki Organizational Behavior 10e) and writer Brian Williams (author of Williams/Sawyer Using Information Technology 7e) have created a market-leading text through highly-readable writing, an emphasis on practicality, and a unique student-centered l…

International Accounting

This book is written to provide an overview of the broadly defined area of international accounting, but that focuses on the accounting issues related to international business activities and foreign operations.

Fundamentals of Corporate Finance. Asia global edition

This texts builds on the tradition of excellence that instructors and students have come to associate with the Ross, Westerfield and Jordan series. It blends comprehensive coverage of modern research with an emphasis on practical applications. Written with one strongly held principle that corporate finance should be developed and taught in terms of a few integrated, powerful ideas, three basic …

Design thinking : understanding how designers think and work. Second Edition

Nigel Cross, one of design's foremost scholars, explores through observation, analysis and reflection the often enigmatic elements of design thinking. Detailed case studies provide commentary on specific examples of design innovation and development, with interspersed chapters providing research-based overviews of design cognition. Include bibliography and index

Understanding Corporate Communication

This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases and practical models.

Reputation management : the key to successful public relations, corporate com…

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This edition is updated throughout, including current information on digital media, new global examples, and a renewed emphasis on organization…

Influencer marketing : building brand communities and engagement. Second Edition

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Includes Index

Social Media Campaigns : strategies for public relations and marketing. Third…

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals. Includes Index

Corporate Communication about Climate Change : villians, victims, and white k…

Embedded in the emerging field of climate change communication, Thaker provides a comprehensive analysis of enablers and barriers to corporate action on climate change, business role and influence on media coverage of climate change, and its impact on public opinion and the policy-making process. Includes Index

Design for Electrical and Computer Engineers. International Edition

This book is written for students and teachers engaged in electrical and computer engineering (ECE) design projects, primarily in the senior year. It guides students and faculty through the steps necessary for the successful execution of design projects. The objective of the text is to provide a treatment of the design process in ECE with a sound academic basis that is integrated with practical…

Cost Management: Strategies for Business Decisions. Fourth Edition

Hilton/Maher/Selto (HMS) is for instructors who want to teach students to manage costs and not just account for costs. HMS maintains that, "Costs don't just happen," and with a pro-active approach toward costs, managers who understand cost implications as well as accountants can add value to an organization. Hilton, Maher, Selto focuses on having students learn to make decisions by the use of C…