Auditing after Sarbanes-Oxley : illustrative cases

Edition

-

ISBN/ISSN

9780073526690

Collation

274 p.

Series Title

-

Call Number

657.45097322 Thi a

Trout on strategy : capturing mindshare, conquering markets

Edition

-

ISBN/ISSN

0071437940

Collation

159 p.

Series Title

-

Call Number

658.401222 Tro t

What is design for six sigma?

Edition

-

ISBN/ISSN

9780071423892

Collation

87 p.

Series Title

-

Call Number

658.522 Neu w

ECommerce best practices : how to market, sell, and service customers with In…

Edition

-

ISBN/ISSN

9780981595108

Collation

366 p.

Series Title

-

Call Number

658.8421 Mcf e

Likeable social media : how to delight your customers, create an irresistible…

Edition

-

ISBN/ISSN

9780071762342

Collation

-

Series Title

-

Call Number

658.872 Ker l

Marketing. Fifth edition

Edition

Fifth edition

ISBN/ISSN

9780077729028

Collation

679 p. ; 29 cm.

Series Title

-

Call Number

658.8 Gre m

Auditing and assurance services : A systematic approach. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9780071284080

Collation

-

Series Title

-

Call Number

657.4522 Mes a

Management. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9780078029547

Collation

-

Series Title

-

Call Number

658.151 Kin m

International Accounting

Edition

-

ISBN/ISSN

9780071254205

Collation

-

Series Title

-

Call Number

657.9622 Per i

Fundamentals of Corporate Finance. Asia global edition

Edition

Asia global edition

ISBN/ISSN

9780071088022

Collation

940 p.

Series Title

-

Call Number

658.1522 Ros f

Design thinking : understanding how designers think and work. Second Edition

Nigel Cross, one of design's foremost scholars, explores through observation, analysis and reflection the often enigmatic elements of design thinking. Detailed case studies provide commentary on specific examples of design innovation and development, with interspersed chapters providing research-based overviews of design cognition. Include bibliography and index

Understanding Corporate Communication

This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases and practical models.

Reputation management : the key to successful public relations, corporate com…

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This edition is updated throughout, including current information on digital media, new global examples, and a renewed emphasis on organization…

Influencer marketing : building brand communities and engagement. Second Edition

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Includes Index

Social Media Campaigns : strategies for public relations and marketing. Third…

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals. Includes Index

Corporate Communication about Climate Change : villians, victims, and white k…

Embedded in the emerging field of climate change communication, Thaker provides a comprehensive analysis of enablers and barriers to corporate action on climate change, business role and influence on media coverage of climate change, and its impact on public opinion and the policy-making process. Includes Index

Design for Electrical and Computer Engineers. International Edition

Edition

International Edition

ISBN/ISSN

9780071263474

Collation

320 p.

Series Title

-

Call Number

621.3 Cou d

Cost Management: Strategies for Business Decisions. Fourth Edition

Edition

-

ISBN/ISSN

9780071287999

Collation

891 p.

Series Title

-

Call Number

658.15522 Sel c

Corporate communication. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9780072990546

Collation

xviii, 270 hlm. : ilus. ; 23 cm.

Series Title

-

Call Number

658.45 Arg c

Business policy and strategic management. Third Edition

Indeks