Marketing communications : touchpoints, sharing and disruption. Eighth Edition

Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising 'I would recommend this book as the ...

Entrepreneurship : successfully launching new ventures. Second International …

Daftar istilah dan indeks

Cost accounting : A managerial emphasis. Thirteenth Edition

Daftar istilah, indeks

Management Information Systems : Managing the Digital Firm. Tenth Edition

Indeks, terdapat 2 kopi

Financial accounting

Edition

-

ISBN/ISSN

9780131744226

Collation

xxi, 752 hlm. (Berwarna). ilus. ; 29 cm.

Series Title

-

Call Number

657.22 Rei f

Digital design : principles and practices. Fourth Edition

With over 30 years of experience in both industrial and university settings, the author covers the most widespread logic design practices while building a solid foundation of theoretical and engineering principles for students to use as they go forward in this fast moving field.

Business. Eighth Edition

This text provides students with a comprehensive overview of all the important functions of business. This eighth edition focuses on the broad range of developments - economic, social, and political-re-shaping some long-established business practices.

Accounting. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9780132408066

Collation

1297 p.

Series Title

Charles T. Horngren series in accounting

Call Number

657 Hor a

Strategy : A View From The Top. Second Edition

This book is designed to be a practical guide for executives, MBA and Executive MBA students, and serve as background reading in a wide variety of strategy courses. As the First Edition, this edition is brief, practical in focus, highly readable, and maintains a top-management perspective throughout.

Principles of marketing an asian perspective

"[This book] A 5-step customer engagement framework ties together key concepts and details on how marketing creates customer value and captures customer value in return.

Accounting. Seventh International Edition

Edition

Seventh International Edition

ISBN/ISSN

9780132408066

Collation

1296 p.

Series Title

-

Call Number

657 Hor a

Electronic commerce 2012 : a managerial and social networks perspective

Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks--all from a managerial perspective. To keep pace with today's ever-changing technology, the seventh edition has been streamlined--removing mat…

Marketing Channels. Seventh edition

'Marketing Channels' shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

Public relations practices : managerial case studies and problems. Seventh Ed…

Edition

Seventh Edition

ISBN/ISSN

9780138142711

Collation

xii, 356 hlm. : ilus. ; 24 cm.

Series Title

Pearson international edition

Call Number

659.222 Cen p

Quantitative analysis for management. Thirteenth Global Edition

For courses in management science and decision modeling. Foundational understanding of management science through real-world problems and solutions Quantitative Analysis for Management helps students to develop a real-world understanding of business analytics, quantitative methods, and management science by emphasizing model building, tangible examples, and computer applications. The authors of…

Strategic management and business policy : globalisation, innovation and sust…

For courses in Strategic Management and Business Policy. Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text's approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip stu…

Doing research in business and management : an essential guide to planning yo…

La 4e de couverture indique : "If you need any help with your research project or dissertation then this fully revised and updated 2nd edition is ideal for you. Doing Research in Business and Management brings research methods to life, covering critical literature review projects, projects using existing data, and those projects where you collect your own data. It explains how to write your res…

Graphic design history : a critical guide

Graphic Design Historytraces the social and cultural role of visual communication from prehistory to the present, connecting what designers do every day to a history of innovative graphic forms and effects. It offers a unique and exciting set of critical lenses for thinking about the cultural purpose and historical dimensions of the graphic designer’s work, placing emphasis on the relevance o…

Entertainment marketing & communication : selling branded performance, people…

'Entertainment Marketing & Communication' focuses specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.

Organizational behavior. Thirteenth Edition

For undergraduate and graduate courses in organizational behavior. Robbins/Judge provides the research you want in the language your students understand; accompanied with the best selling self-assessment software, SAL.