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100 ways to care a great ad
This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concep…
- Edition
- -
- ISBN/ISSN
- 9781780676456
- Collation
- 208 p. ; 26 cm.
- Series Title
- -
- Call Number
- 659.1 Col 1
Advertising and promotion : an integrated marketing communications perspectiv…
This book teaches us how organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Included Glossary, Bibliography, and Index
- Edition
- Thirteenth Edition, 2024
- ISBN/ISSN
- 9781266090608
- Collation
- xxxi, 759 p. ; 28 cm.
- Series Title
- -
- Call Number
- 659.121 Bel a
Power Electronics Circuit Analysis with PSIM®
PSIM® is an electronic circuit simulation software package, designed specifically for use in power electronics and motor drive simulations but can be used to simulate any electronic circuit. With fast simulation speed and user friendly interface, PSIM provides a powerful simulation environment to meed the user simulation and development needs. This book shows how to simulate the power electron…
- Edition
- -
- ISBN/ISSN
- 9783110740639
- Collation
- 1 online resource (XII, 594 p.).
- Series Title
- De Gruyter Textbook Ser
- Call Number
- 621.317 Asa p
Management Control Systems. Second European edition
The fully updated, second edition of Management Control Systems supports students to develop an investigative approach to implementing planning and control systems for strategic success. With strong links between theory and modern real-world practices, the new edition reflects developments in global management and business, plus contemporary design and use of management control systems. Student…
- Edition
- Second European edition
- ISBN/ISSN
- 9781526848314
- Collation
- xx, 505 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 658.154 Har m
Change by design : how design thinking transforms organizations and inspires …
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business
- Edition
- Revised and updated edition
- ISBN/ISSN
- 9780062856623
- Collation
- 294 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.4063 Bro c
Managing innovation : integrating technological, market and organizational ch…
In this seventh edition, we continue our tradition of differentiating our work from that of others by developing its unique characteristics: Strong evidence-based approach to the understanding and practice of managing innovation, drawing upon thousands of research projects, and "Research Notes" on the very latest research findings. Managing Innovation had more than 11,000 citations in Google Sc…
- Edition
- Seventh Edition
- ISBN/ISSN
- 9781119713302
- Collation
- -
- Series Title
- -
- Call Number
- 658.514 Tid m
The startup owner's manual : the step-by-step guide for building a great company
The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the 'Lean Startup' movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklist…
- Edition
- -
- ISBN/ISSN
- 9781119690689
- Collation
- 571 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.11 Bla s
The community manager's playbook : how to build brand awareness and customer …
Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playb…
- Edition
- -
- ISBN/ISSN
- 9781430249955
- Collation
- 316 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.81222 Per c
Food and beverage service. Tenth Edition
This revised and updated edition of our bestselling and internationally respected title is the essential reference source for trainers, practitioners and anyone working towards professional qualifications in food and beverage service. - Covers contemporary trends and issues in food and beverage service and offers broad and in-depth coverage of key concepts, skills and knowledge, with developed …
- Edition
- Tenth Edition
- ISBN/ISSN
- 9781398300156
- Collation
- 422 p. ; 27,6 cm.
- Series Title
- -
- Call Number
- 647.95 Cou f
Integrated marketing communications : strategic planning perspectives. Fifth …
Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with. KEY TOPICS: Integrated Marketing Communications: An Overview; Strategic Planning Principles; Bran…
- Edition
- Fifth Edition
- ISBN/ISSN
- 9780134270371
- Collation
- 451 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.802 Tuc i
The flavor bible : the essential guide to culinary creativity, based on the w…
Winner of the 2009 James Beard Book Award for Best Book: Reference and Scholarship Great cooking goes beyond following a recipe--it's knowing how to season ingredients to coax the greatest possible flavor from them. Drawing on dozens of leading chefs' combined experience in top restaurants across the country, Karen Page and Andrew Dornenburg present the definitive guide to creating "deliciousne…
- Edition
- -
- ISBN/ISSN
- 9780316118408
- Collation
- 380 p. ; 26 cm.
- Series Title
- -
- Call Number
- 641.5 Pah f
Modern Sugar Flowers: Contemporary cake decorating with elegant gumpaste flowers
In her exquisite and long-awaited debut book, you'll learn in step-by-step detail how to create modern and sophisticated, stylized sugar flowers, and how to use them to create beautiful arrangements on wedding and celebration cakes. Index : page 159
- Edition
- First edition, 2017
- ISBN/ISSN
- 9781446309339
- Collation
- 159 p. ; 28 cm.
- Series Title
- -
- Call Number
- 641.8653 But m
Auditing and Assurance Services : An Integrated Approach. Eighteenth Edition
For core auditing courses. An integrated, up-to-date approach to auditing and assurance services. Auditing and Assurance Services examines the process of conducting an audit from start to finish. The text's primary objective is to illustrate auditing concepts using practical examples and real-world settings. Using key real audit decisions as their foundation, students will be able to successful…
- Edition
- Eighteenth Edition
- ISBN/ISSN
- 9781292448985
- Collation
- 944 p. ; 20 cm.
- Series Title
- -
- Call Number
- 657.4522 Are a
Marketing Research : An Applied Orientation. Sixth Edition
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
- Edition
- Sixth Edition
- ISBN/ISSN
- 9780136094234
- Collation
- 929 p.
- Series Title
- -
- Call Number
- 658.8322 Mal m
Horngren's cost accounting : a managerial emphasis. Seventeenth Global Edition
For undergraduate and MBA cost or management accounting courses. Horngren's Cost Accounting spells out the cost accounting market and continues to innovate by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasises the basic theme of "different costs for different purposes," and reaches beyond cost accounting procedures to cons…
- Edition
- Seventeenth Global Edition
- ISBN/ISSN
- 9781292363073
- Collation
- 1024 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.151122 Hor c
ERP systems for manufacturing supply chains : applications, configuration, an…
ERP Systems for Manufacturing Supply Chains: Applications, Configuration, and Performance provides insight into the core architecture, modules, and process support of ERP systems used in a manufacturing supply chain. This book explains the building blocks of an ERP system and how they can be used to increase performance of manufacturing supply chains.
- Edition
- -
- ISBN/ISSN
- 9781032474762
- Collation
- 225 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.522 Sag e
Organizational theory, design, and change. Seventh Edition
For undergraduate and graduate courses in Organization Theory, Organizational Design, and Organizational Change/Development. Business is changing at break-neck speed so managers must be increasingly active in reorganizing their firms to gain a competitive edge. Organizational Theory, Design, and Change continues to provide students with the most up-to-date and contemporary treatment of the way …
- Edition
- Seventh Edition
- ISBN/ISSN
- 9780273765608
- Collation
- 511 p. ; 29 cm.
- Series Title
- -
- Call Number
- 658.319 Jon o
Operations management. Ninth International Edition
The Student video library DVDs and the Student CD-ROM contain supplementary material for Operations management, 9th ed. and Principles of operations management, 7th ed. In the Virtual Office Hours on the DVDs, the authors walk students through each of the chapter solved problems. The video cases which supplement the book's content feature real companies and allow students to watch short video c…
- Edition
- Ninth International Edition
- ISBN/ISSN
- 9780138134549
- Collation
- 1 volume (various pagings) : illustrations (chiefl
- Series Title
- -
- Call Number
- 658.522 Hei o
International corporate finance : value creation with currency derivatives in…
As globalization redefines the field of corporate finance, international and domestic finance have become almost inseparably intertwined. It's increasingly difficult to understand what is happening in capital markets without a firm grasp of currency markets, the investment strategies of sovereign wealth funds, carry trade, and foreign exchange derivatives products. International Corporate Finan…
- Edition
- Second Edition
- ISBN/ISSN
- 9781119550464
- Collation
- 801 p. ; 20 cm.
- Series Title
- -
- Call Number
- 658.1522 Jac i
Why fonts matter
We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations.
- Edition
- -
- ISBN/ISSN
- 9781584236313
- Collation
- -
- Series Title
- -
- Call Number
- 686.224 Hyn w
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