The objective of this book is to provide a collection of solved problems on control systems, with an emphasis on practical problems. System functionality is described, the modeling process is explained, the problem solution is introduced, and the derived results are discussed. Each chapter ends with a discussion on applying MATLAB(R), LabVIEW, and/or Comprehensive Control to the previously intr…
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has becom…
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field…
A study on the laws and principles of italic accentuating letters, words and sentences aimed particularly at all those who deal with letters professionally or privately.
Advertising used to give the voice of brands. However, there are many more cases of brands that were built without the help of advertising. All decisions related to packaging, from structure and graphics, build the identity of a brand. This book will guide you to know how valuable brands are built just from the packaging design of their products.
Business Research Methods offers a wealth of content designed to enhance the learning experience for both faculty and students. With comprehensive summaries aligned to learning objectives, the material is accessible and relevant. Multipurpose discussion questions invite lively classroom conversations, drawing on real-world business situations to deepen understanding. Included Appendix, Glos…
The Sustainability Career Playbook mempersiapkanmu untuk melangkah ke dalam dunia karier ESG secara praktis, dilengkapi dengan wawancara bersama para profesional yang berbagi motivasi dan pengalamannya.
Roadmap yang berisi 10 strategi untuk gen Z dalam menavigasi karier sukses dari nol.Gen Z adalah generasi yang lahir di rentang tahun 1997-2012 Termasuk bibliografi
Rich Dad Poor Dad akan.... • Menghancurkan mitos “Anda perlu memiliki penghasilan tinggi agar bisa kaya” • Menantang keyakinan bahwa rumah Anda adalah aset • Menunjukkan kepada orangtua kenapa mereka tidak bisa mengandalkan sistem pendidikan untuk mengajari anak mereka tentang uang • Mendefinisikan aset dan liabilitas secara jelas • Mengajari Anda apa yang harus Anda ajarkan kepad…
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in…
The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller--one of the most influential business books of all time--innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right--yet still l…
For courses in Quality Management. Navigating Quality Management With A Unifying Framework Foster's Managing Quality: Integrating the Supply Chain, Sixth Edition offers students a thorough introduction to quality management by presenting a supply chain theme as the unifying framework for quality improvement. The supply chain thread enhances the integration of systems with customers, suppliers, …
Included Glossary and Index
This book is intended for students, academics, designers, process engineers and CMM operators, and presents the ISO GPS and the ASME GD&T rules and concepts. The Geometric Product Specification (GPS) and Geometrical Dimensioning and Tolerancing (GD&T) languages are in fact the most powerful tools available to link the perfect geometrical world of models and drawings to the imperfect world of ma…
The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory. Included Appendix and Index
Management: Leading and Collaborating in aCompetitiveWorld is written from the perspective of a current manager and emphasizes six essential performance dimensions: cost, quality, speed, innovation, service, and sustainability. Included Glossary and Index
Human Resource Management: Gaining a Competitive Advantage offers comprehensive coverage of HRM concepts that teach students how to strategically overcome challenges and gain competitive advantage in the workplace. Included Glossary and Index
Digital Marketing, 9th edition is the most comprehensive guide in the field, providing your students with the latest strategies, techniques, and trends Included Glossary and Index