The Origin Of Brands

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses exp…

The Lean entrepreneur : how visionaries create products, innovate with new ve…

Edition

-

ISBN/ISSN

9781118334089

Collation

256 p ; 23 cm

Series Title

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Call Number

658.421 Coo t

The Complete Sun Tzu for Business Success : Use the Classic Rules of The Art …

Edition

-

ISBN/ISSN

9781440528941

Collation

450 p.

Series Title

-

Call Number

658.4 Mic t

Logic and Computer Design Fundamentals. Forth International Edition

Featuring a strong emphasis on the fundamentals underlying contemporary logic design using hardware description languages, synthesis, and verification, this book focuses on the ever-evolving applications of basic computer design concepts with strong connections to real-world technology. Treatment of logic design, digital system design, and computer design. Ideal for self-study by engineers and …

Information Technology for Management : Transforming Organizations in the Dig…

Information technology has changed how businesses operate and succeed in today's global economy. Organizations can now use IT to transform themselves and achieve a tremendous competitive advantage. Information Technology for Management: Transforming Organizations in the Digital Economy, Seventh Edition highlights how this new technology is changing the current business environment and what effe…

Handmade packaging workshop : tutorials and professional advice for creating …

Handmade Packaging Workshop explores innovation, design and the beautiful aesthetic of handmade packaging. Packed with tutorials, case studies, inspirational work and profiles of practitioners, the book follows a logical learning structure, beginning with an understanding of tools and materials, through inspirational examples from successful designers, to a final section with tutorials on the s…

Fundamentals of Communication Systems

For one- or two-semester, senior-level undergraduate courses in Communication Systems for Electrical and Computer Engineering majors. This text introduces the basic techniques used in modern communication systems and provides fundamental tools and methodologies used in the analysis and design of these systems. The authors emphasize digital communication systems, including new generations of wir…

Enterprise Systems For Management

For undergraduate and MBA-level Enterprise Systems courses. Motiwalla teaches students the components of an ERP system as well as the process of implementing the systems within a corporation to increase its success.

Electronic commerce 2008 : a managerial perspective. Pearson International Ed…

Describing what electronic commerce is, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are, this book should be of interest to managers and professionals in the business world.

Design-driven innovation : changing the rules of competition by radically inn…

Roberto Verganti's fascinating analysis will stimulate all thoughtful business readers, students, and practitioners alike. This passionate and keenly observed book offers a valuable and provocative new view, and will be a fundamental reference for all those interested in design and determined to pursue innovation as a driving factor in their profession. -- Luca di Montezemolo, Chairman Ferrari …

Cost accounting : a managerial emphasis. Fifteenth Edition

For undergraduate and MBA Cost or Management Accounting courses The text that defined the cost accounting market. Horngren's Cost Accounting, defined the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of different costs for different purposes, an…

Book Yourself Solid Illustrated : The Fastest, Easiest, and Most Reliable Sys…

A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, y…

Analog and Digital Communications. Second Edition

Confusing Textbooks? Missed Lectures? Not Enough Time? Fortunately for you, there's Schaum's Outlines. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also ge…

201 knockout answer to tough interview questions: the ultimate guide to handl…

Provides information on competency-based interviews, offers sample questions and answers, and includes fill-in-the-blank exercises.

Business correspondence and report writing : A Practical approach to business…

Edition

Third Edition

ISBN/ISSN

9780070445550

Collation

xviii, 431 hlm. ; 24 cm.

Series Title

-

Call Number

651.75 Sha b

Successful problem-solving and decision-making : Finding realistic solutions…

This new edition offers to guide the reader through the problem-solving process to reach successful, long-term solutions. Exercises and case studies illustrate the theory, and allow readers to monitor their progress.

How to give effective business briefings : Effective techniques for relaying …

Any organization, no matter how small, needs new ideas to maintain a competitive edge in a crowded market place. This practical book shows employees at any level of an organization how to come up with new ideas and then how to develop them. Packed with tips on creativity and brainstorming, it offers advice on: - working in groups and as an individual - developing an idea and putting it to pract…

What customers like about you : adding emotional value for service excellenc…

This new and iconoclastic book explodes the conventional wisdom that competitive advantage can be obtained by relying on systems for dealing with customers.

Creating Images and The Psychology of marketing communication

Aims to advance the understanding of the concept of image as it is applied to various areas of interest. This book also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image.

Please don¿t just do what I tell you, do what needs to be done : every emplo…

The author of the million-copy-selling 1001 Ways series shows how to get ahead by fulfilling every employers ultimate expectation. This book contains a clear message: Every boss wants an effective worker to do what most needs to be done without having to be asked. Simple Perhaps. Easy Not on your life. But thanks to Bob Nelson, employers and employees everywhere will be empowered by this vital …