System dynamics. Third Edition

"System Dynamics includes the strongest treatment of computational software and system simulation of any available text, with its early introduction of MATLAB® and Simulink®. The text's extensive coverage also includes discussion of the root locus and frequency response plots, among other methods for assessing system behavior in the time and frequency domains as well as topics such as functio…

The Analysis and design of linear circuits. Fourth Edition

The Analysis and Design of Linear Circuits, 8th Edition provides an introduction to the analysis, design, and evaluation of electric circuits, focusing on developing the learners design intuition. The text emphasizes the use of computers to assist in design and evaluation. Early introduction to circuit design motivates the student to create circuit solutions and optimize designs based on real-w…

The analysis and design of linear circuits. Eighth Edition

The Analysis and Design of Linear Circuits, 8th Edition provides an introduction to the analysis, design, and evaluation of electric circuits, focusing on developing the learners design intuition. The text emphasizes the use of computers to assist in design and evaluation. Early introduction to circuit design motivates the student to create circuit solutions and optimize designs based on real-w…

The Handbook of Strategic Public Relations & Integrated Communications

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of t…

The HR book : Human resources management for business

Finding and keeping good employees is crucial to the efficient operation and success of every business. From hiring and orientation to developing company policies and negotiating employment contracts, today's employers have the opportunity to select and nurture employees who most closely fit their company's culture and performance objectives. Designed to complement Self-Counsel's Human Resource…

The Idea Writers Copywriting in a New Media and Marketing Era

This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business. A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns are interactive, multi-platform and ongoing, and the copywriter's canvas is vast. At any given time…

The interactive manager : a self assessment and development programme

This innovative package comprises a useful book with a software package of questionnaires & activities which together form a unique interactive learning process for managers to work through at their own pace. Structured around 12 managerial competences, each chapter contains: the business case, putting the skill into practice, theory, case histories & summary checklists. To accompany the book, …

Thermodynamics for engineers

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Transform your management style : How to develop and motivate your staff to a…

Providing self-assessment exercises, checklists and case examples, Hilary Walmsley gives practical advice on growth and development, opportunities, problem-solving and employee motivation, and shows managers in a rapidly changing world of work how to apply the appropriate management style for the situation.

Typography essentials : 100 design principles for working with type. Revised …

Edition

Revised and Updated Edition

ISBN/ISSN

9781631596476

Collation

-

Series Title

-

Call Number

686.224 Sal t

Advertising and Promotion: An Integrated marketing communications perspective…

Edition

Sixth Edition

ISBN/ISSN

9780071240437

Collation

779 p. ; 27 cm.

Series Title

-

Call Number

659.121 Bel a

Advertising. Fourth Edition

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satel…

Advanced Google AdWords. Third Edition

The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on…

Advanced financial accounting. Tenth International Edition

The Tenth Edition of Advanced Financial Accounting is an up-to-date, comprehensive, and highly illustrated presentation of the accounting and reporting principles and procedures used in a variety of business entities. This edition continues to provide strong coverage of advanced accounting topics, with clarity of presentation and integrated coverage based on continuous case examples. The text i…

Accounting : What The Number Means. Eighth Edition

Accounting has become known as the language of business. This new edition is written to meet the needs of those students who will not be accountants but who do need to understand accounting to learn the key language that embarks us in the business world. Marshall, the leading text in the Survey market, takes readers through the basics: what accounting information is, what it means, and how it i…

Accounting text and cases. Twelfth International Edition

This new edition covers both financial and managerial accounting followed by broader managerial issues. The 120 cases that make up the end of chapter material are a combination of classic Harvard styles cases, as well as extended problems.

Accounting for managers : interpreting accounting information for decision-ma…

This revised and updated fifth edition of Accounting for Managers builds on the international success of the previous editions in explaining how accounting is used by non-financial managers. Emphasizing the interpretation as opposed to the construction of accounting information, Accounting for Managers encourages a critical rather than unthinking acceptance of accounting techniques. Whilst acco…

Measure what matters : online tools for understanding customers, social media…

In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the m…

Designing brand identity : a comprehensive guide to the world of brands and b…

Edition

Sixth edition

ISBN/ISSN

9781119984818

Collation

352 p. ; 26 cm.

Series Title

-

Call Number

658.827 Whe d

Mechanical and electrical equipment for buildings. Twelfth Edition

The definitive guide to environmental control systems, updated with emerging technology and trends The Interactive Resource Center is an online learning environment where instructors and students can access the tools they need to make efficient use of their time, while reinforcing and assessing their understanding of key concepts for successful understanding of the course. An access card with r…