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Measure what matters : online tools for understanding customers, social media…
In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the m…
- Edition
- -
- ISBN/ISSN
- 9780470920107
- Collation
- 252 p. ; 24 cm cm.
- Series Title
- -
- Call Number
- 659.202854678 del m
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