Data Modeling : Theory and Practice

Graeme Simsion, author of several bestsellers including The Rosie Project, provides a detailed review of the extensive literature on data modeling and logical database design, referencing nearly 500 publications, with a strong focus on their relevance to practice. DATA MODELING THEORY AND PRACTICE is for practitioners and academics who have learned the conventions and rules of data modeling and…

Digital Communications : Fundamentals and Applications. Second Pearson New In…

For courses in Digital Communications. Exceptionally accessible, this book presents the often difficult concepts of digital communications in an easy-to- understand manner-without diluting the mathematical precision. Using a student-friendly approach, it develops the important techniques in the context of a unified structure (in block diagram form)-providing organization and structure to a fiel…

Digital Creative & Information and Communication Technology Industries

Edition

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ISBN/ISSN

9789791624817

Collation

vii, 400 p. ; 27 cm.

Series Title

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Call Number

659.144 Uto d

Digital cultures : understanding new media

From Facebook to the iPhone, from YouTube to Wikipedia, from Grand Auto Theft to Second Life, this book explores media's important issues and debates. It covers topics such as digital television, digital cinema, game culture, digital democracy, the World Wide Web, digital news, online social networking, music & multimedia and virtual communities.

Enterprise 2.0: New Collaborative tools for Your Organization's Toughest Chal…

Edition

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ISBN/ISSN

9781422125878

Collation

230 p, ilus, 25cm

Series Title

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Call Number

658.4038 Mca e

Enterprise information systems. Thirteenth Edition

Offers comprehensive coverage of the fundamental role information systems play in e-business-driven world. This book emphasises on data resource management and business application software, and additional material is provided for application service providers, XML and Java, and Web services. The CD helps readers refresh essential computer skills.

Enterprise systems for management. Second Edition

Edition

Second Edition

ISBN/ISSN

9781292023489

Collation

344 p. ; 28 cm.

Series Title

-

Call Number

658.8 Mot e

Executive roadmap to fraud prevention and internal control. Second Edition

How-to, authoritative guidance for creating a best-in-class fraud prevention and compliance program in any organization Now in a Second Edition, this practical book helps corporate executives and managers understand the full ramifications of good corporate governance and compliance. It covers best practices for establishing a unit to protect the financial integrity of a business; theories and m…

Financial accounting : a business process approach. Third International Edition

For introductory Financial Accounting courses that are not using debits and credits. Relevance for majors and non-majors—accounting concepts explained in a business context. Financial Accounting: A Business Process Approach explains accounting concepts in a way all majors can understand by organizing the material around how a business works. This text’s business process approach presents a …

Fluid power systems. Second Edition

Fluid Power Systems is a text/workbook that covers topics specifically relating to the design, application, and maintenance of hydraulic and pneumatic systems. This new edition has been redesigned and includes expanded content on hydraulic pumps, fluid conductors, connectors, and means of transmission. The text/workbook addresses fluid power systems, components, and devices specific to industri…

Knowledge management in theory and practice. Third Edition

A new, thoroughly updated edition of a comprehensive overview of knowledge management (KM), covering theoretical foundations, the KM process, tools, and professions. The ability to manage knowledge has become increasingly important in today's knowledge economy. Knowledge is considered a valuable commodity, embedded in products and in the tacit knowledge of highly mobile individual employees. Kn…

Management Control Systems. Twelfth Edition

Management Control Systems helps students to develop the insight and analytical skills required of today's managers. Students uncover how real-world managers design, implement, and use planning and control systems to implement business strategies. The 12th edition builds on the strengths of prior editions by offering a rich diversity of cases balanced with current content and research.

Management control systems. Twelfth International Edition

Management Control Systems helps students to develop the insight and analytical skills required of today's managers. Students uncover how real-world managers design, implement, and use planning and control systems to implement business strategies. The 12th edition builds on the strengths of prior editions by offering a rich diversity of cases balanced with current content and research.

Marketing communications. Third Edition

John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features. New to this…

Marketing in Crisis : Marketing Therapy - Menyerang Pasar dan Mengambil Manfa…

Trics and marketing therapy on how to survive in the global financial crisis.

Marketing research. Eleventh Edition

This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book…

New media and public relations. Second Edition

The second edition of New Media and Public Relations captures how the extraordinary global adoption of social media in recent years has changed the way organizations and the public relate to one another. Scholars from around the world provide intriguing insights into how constantly emerging technologies require organizations to be interactive and authentic in virtual environments where control …

New Venture Creation : Entrepreneurship for the 21st century. Eighth Edition

Timmons & Spinelli's, New Venture Creation: Entrepreneurship For The 21st Century, 6/e is a perforated paperback text that covers the process of getting a new venture started, growing the venture, successfully harvesting it and starting again. Through text, case studies, and hands-on exercises, the book guides students in discovering the concepts of entrepreneurship and the competencies, skills…

New Venture Creation : Entrepreneurship for the 21st Century. Ninth edition

New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way – through text, case studies, and hands-on exercises – to help readers compress their learning curves, r…

Operations and supply chain management. Fourteenth Global Edition

Operations and Supply Chain Management, as the title indicates, provides increased emphasis on supply chain management in the 13th Edition. The 13th Edition continues its market leading up-to-date coverage of service operations as well. The text includes solved examples and problems, enough cases for MBA courses to use without supplementing, and the industry leading technology support suite.