The case for b2b branding : pulling away from the business to business pack

THE CASE FOR B2B BRANDING: PULLING AWAY FROM THE BUSINESS-TO-BUSINESS PACK takes an in-depth look at more than 20 companies with enviable branding track records, allowing you to learn from industry's best. It also delivers an effective seven-step process for developing a strong brand in the business-to-business segment. While competition increases, product differences are fading. Backed by rele…

The Cashflow Quadrant : Panduan Ayah Kaya Menuju Kebebasan Finansial

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9789796559121

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658.1592 Lec t

The Complete Manual of Typography : A Guide to Setting Perfect Type

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ISBN/ISSN

9780321127303

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686.224 Fel t

The cult of the customer : create an amazing customer experience that turns s…

In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinc…

The Dentsu way : secrets of cross switch marketing from the world's most inno…

The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cro…

The essentials of corporate communications and public relations

When it comes to communicating corporate information, the skills of the messenger can make or break a company's reputation. Containing practices, principles, and case studies, this guide helps HR professionals hone their skills at delivering information, managing crises, responding to queries, and more.

The everything store: Jeff Bezos and the age of Amazon

**Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award** Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become âe~the everything storeâe(tm), offering limitless selection and seductive convenience at disruptively low prices. To achieve that e…

The facebook guide to small business marketing

"Learn to design the ideal business page; integrate Facebook with your blog and website; generate traffic with check-in deals and sponsored stories; increase attention with events and custom apps; study the successful tactics of more than a dozen businesses"--P. [4] of cover.

The Google Way : how one company is revolutionizing managemant as we know it

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ISBN/ISSN

9781593271848

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658.4012 Gir t

The Internal Consultant

Read and learn how internal consultants fit into the customer-supplier chain, how to tell people things they may not want to hear, the eight-phase C-O-N-S-U-L-T-S process, and how to get buy-in to lessen resistance.

The marketer's Guide to Public Relations in the 21st Century

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ISBN/ISSN

9780324312102

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659.2 Har t

The new edge in knowledge: how knowledge management is changing the way we do…

The best thinking and actions in the fast-moving arena of collaboration and knowledge management The New Edge in Knowledge captures the most practical and innovative practices to ensure organizations have the knowledge they need in the future and, more importantly, the ability to connect the dots and use knowledge to succeed today. Build or retrofit your organization for new ways of working and…

The new marketing : Social media, email and the art of storytelling

This book is about the new world of marketing using the Internet. Today branding is about community and conversation. This book shows how to use storytelling, social media and email to build and engage a brand community and how to maintain a dialogue with this community. In recent years, the Internet has caused us to rethink the traditional rules and principles of branding. Yesterday, a brand w…

The one minute sales person

In this newly released edition of one of his classic books, The One Minute Sales Person, Spencer Johnson, the author of the number one New York Times bestseller Who Moved My Cheese?, shows you how to sell your ideas, products, or services successfully! This is the book that has proved to be a must-have for the millions of people who were looking for the quickest way to improve their selling ski…

The packaging and design templates : sourcebook 2

This is the eagerly anticipated follow-up to the bestselling The Packaging and Design Templates Sourcebook. With 100% new content The Packaging and Design Templates Sourcebook 2 is guaranteed to repeat the runaway success of the original volume. This indispensable sourcebook features 100 new, innovative, and classic packaging and paper engineering ideas across a variety of end uses, with detail…

The power of brand aura

Berangkat dari hasil pengamatan penulis terhadap beberapa brand yang menjadi pilihan dan disukai oleh konsumennya, buku ini menawarkan gambaran kepada pembaca tentang proses yang perlu dilalui oleh pemilik brand agar brand-nya dapat memancarkan aura dan terus menjadi pilihan bagi konsumennya.

The presentation secrets of Steve Jobs : how to be insanely great in front of…

Helps you to give effective, dynamic, and memorable presentations.

The river of consciousness

Two weeks before his death, Oliver Sacks outlined the contents of The River of Consciousness, the last book he would oversee .

The steve jobs way : ileadership for a new generation

Senior Vice President of Apple Computer shows Steve Jobs's innovative management style and techniques, and how they can be translated to any business.

The toyota way field book : A Practical guide for implementing toyota's 4Ps

Jeffrey Liker first revealed the management principles behind Toyota ́s worldwide reputation for quality and reliability in the international bestseller.