The leading green building reference, updated with the latest advances in the field Sustainable Construction is the leading reference for the design, construction, and operation of high performance green buildings. With broad coverage including architecture, engineering, and construction, this book nevertheless delivers detailed information on all aspects of the green building process, from mat…
Learn the public-speaking secrets of the world's top minds Ideas are the currency of the twenty-first century. In order to succeed, you need to be able to sell your ideas persuasively. This ability is the single greatest skill that will help you accomplish your dreams. TED Talks have redefined the elements of a successful presentation and become the gold standard for public speaking. TED—whic…
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertis…
"This textbook covers the hardware and software features of the 8051 in a systematic and step-by-step way."-back cover.
Guide to making a big impact with a modest budget
Written for both the experienced and the novice in the office world, this primer covers office design, how to ask for a raise, proper grammar, and how to better manage, communicate with, and handle people.
THE CASE FOR B2B BRANDING: PULLING AWAY FROM THE BUSINESS-TO-BUSINESS PACK takes an in-depth look at more than 20 companies with enviable branding track records, allowing you to learn from industry's best. It also delivers an effective seven-step process for developing a strong brand in the business-to-business segment. While competition increases, product differences are fading. Backed by rele…
In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinc…
The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cro…
When it comes to communicating corporate information, the skills of the messenger can make or break a company's reputation. Containing practices, principles, and case studies, this guide helps HR professionals hone their skills at delivering information, managing crises, responding to queries, and more.
**Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award** Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become âe~the everything storeâe(tm), offering limitless selection and seductive convenience at disruptively low prices. To achieve that e…
"Learn to design the ideal business page; integrate Facebook with your blog and website; generate traffic with check-in deals and sponsored stories; increase attention with events and custom apps; study the successful tactics of more than a dozen businesses"--P. [4] of cover.
Read and learn how internal consultants fit into the customer-supplier chain, how to tell people things they may not want to hear, the eight-phase C-O-N-S-U-L-T-S process, and how to get buy-in to lessen resistance.