Selling Blue Elephants

Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more often than you’ll win. Now, there’s a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation. In Selling Blue Elephants, RDE’s creators reveal how…

Selling Blue Elephants : 7 Langkah Menciptakan Produk Idaman Sebelum Orang Me…

Edition

-

ISBN/ISSN

9789790742345

Collation

304.p

Series Title

-

Call Number

658.11 Mos s

Semper Fi : Kepemimpinan Bisnis ala U.S Marine Corps

Edition

-

ISBN/ISSN

9789797984212

Collation

-

Series Title

-

Call Number

658.4092 21 Car s

Seru (nggak)nya jadi copywriter

"""Jadi copywriter itu seru nggak, sih? Hmmm... memangnya kerja copywriter itu apa saja, ya? Memiliki gambaran mengenai seluk-beluk industri periklanan akan sangat membantu mahasiswa periklanan (atau siapa pun) yang akan terjun ke dunia periklanan, khususnya sebagai copywriter. Copywriter tidak sekadar menulis copy iklan, nongkrong di café buat brainstorming, dan bergaji besar, tapi juga harus…

Service management : operations, strategy, and information technology. Fifth …

This is the most comprehensive and widely used introduction to service operations on the market. It is written by one of the top authorities on the subject.

Service Management : Operations, Strategy, and Information Technology. Fifth …

Balancing conceptual and applied coverage of all aspects of the management and operation of services, Service Management has maintained the position as market leader through five previous editions. It is the most comprehensive and widely used introduction to service operations on the market, written by one of the top authorities on the subject, and it is designed to develop students' skills in …

Service Marketing : People, Technology, Strategy. Sixth Edition

This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.

Services marketing : integrating customer focus across the firm. Eighth Inter…

Edition

Eighth International Edition

ISBN/ISSN

9781266287152

Collation

531 p. ; 25 cm.

Series Title

-

Call Number

658.809 Zei s

Social Marketing

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social mark…

Social media and crisis communication. Second Edition

Edition

Second Edition

ISBN/ISSN

9780367489007

Collation

406 p. ; 24 cm.

Series Title

-

Call Number

659.203 Jin s

Social media marketing. Second Edition

**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."—TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subj…

Social media marketing. Third Edition

Recipient of the 2017 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”— TAA Judges Panel Social Media Mark…

Social Media Marketing : Strategies for Engaging in Facebook, Twitter & Other…

In this powerful, practical book, one of the world's leading social media marketing experts shows exactly how to leverage social media marketing in a company.

Social Media Overload : Simple Social Media Strategies for Overwhelmed and Ti…

You Don't Have to Be on Twitter You shouldn't be on any social media site without a clear direction or purpose. This book will help you: Decide which social media sites you need to pay attention to and the sites you can ignore. Avoid Website mistakes almost every business makes. Strengthen your reputation on Google and other 3rd party sites. Stay connected with prospects until they become custo…

Socialnomics : how social media transforms the way we live and do business. S…

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this re…

Strategi public relations: membangun pencitraan berbiaya minimal dengan hasil…

Edition

-

ISBN/ISSN

9789792255089

Collation

414 p

Series Title

-

Call Number

659.2 Was s

Strategic internal communication : how to build employee engagement and perfo…

Design and implement an internal communications strategy that will improve communication, motivation and performance in your organization.

Strategizing the Emerging Industries in Indonesia : contemporary issues on di…

Edition

-

ISBN/ISSN

9789999310406

Collation

viii, 283 p. ; 23 cm.

Series Title

-

Call Number

650.07 Nop s

Success Secrets of The Social Media Marketing Superstar

“An amazing book – top social media professionals provide the ‘inside’ tips on how they stay on top and stay organized. Filled with specific tricks, tips and strategies to cut the clutter and build your business, you really want to read this one.” --Dave Evans, Author of Social Media Marketing: An Hour a Day Revelations from Top Social Media Revolution Leaders Online marketing expert …

Successful negotiating : letting the other person have your way

This book, written in an interactive format, explains the eight essential steps of win-win negotiation, how to overcome the fear of confrontation, how to assess what people are thinking and what they value, and much more.