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Marketing real people, real choice. Sixth Edition
Previous ed. entered under: Solomon, Michael R.
- Edition
- Sixth Edition
- ISBN/ISSN
- 9780137142538
- Collation
- 624 p.
- Series Title
- -
- Call Number
- 658.8 Sol m
Leadership : theory, application and skill development. Sixth Edition
The most practical leadership textbook on the market, LEADERSHIP 6e uses a unique three-pronged approach to teach leadership concepts and theory. The authors combine traditional theory with cutting-edge leadership topics in a concise presentation packed with real-world examples. The text puts students in the leadership role, engaging them in applying the concepts and providing step-by-step beha…
- Edition
- Sixth Edition
- ISBN/ISSN
- 9781285866352
- Collation
- xxviii, 496 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658.4092 Lus l
Cornerstones of Managerial Accounting. Sixth Edition
Equip your students with the managerial accounting knowledge they need to become influential business leaders with the unique integrated learning system in CORNERSTONES OF MANAGERIAL ACCOUNTING, 6E. Based on extensive research, the CORNERSTONES approach presents materials the way today's students learn. The step-by-step CORNERSTONES approach helps students establish a strong foundation before m…
- Edition
- Sixth Edition
- ISBN/ISSN
- 9781305103962
- Collation
- -
- Series Title
- -
- Call Number
- 658.1511 Mov c
Case studies in business ethics. Sixth Edition
No further information has been provided for this title.
- Edition
- Sixth Edition
- ISBN/ISSN
- 9780132424325
- Collation
- xiii, 439 p. ; 23,5 cm.
- Series Title
- -
- Call Number
- 174.4 Gin c
Broadcast/cable/web programming : strategies and practices. Sixth Edition
In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped professors teach this course with clear current illustrations and examples, and just right appro…
- Edition
- Sixth Edition
- ISBN/ISSN
- 9780534512958
- Collation
- 466 p. ; 25cm cm.
- Series Title
- -
- Call Number
- 791.4502360973 eas b
American education : an introduction to social and political aspects. Sixteen…
Joel Spring’s American Education provides a clear, concise introduction to the historical, political, social, and legal foundations of education and to the profession of teaching in the United States. Students will come away with a strong knowledge of the forces behind the shaping of the American educational system through connecting with the latest topics, issues, and data.
- Edition
- Sixteenth Edition
- ISBN/ISSN
- 9780078024511
- Collation
- 304 p. ; 24 cm.
- Series Title
- -
- Call Number
- 370.973 Spr a
The technique of television production. Sixteenth Edition
Gain the skills you need to succeed in the television industry and master the production process, from shooting and producing, to editing and distribution. This new and updated 16th edition of Television Production offers a thorough and practical guide to professional TV and video production techniques. You will learn how to anticipate and quickly overcome commonly-encountered problems in telev…
- Edition
- Sixteenth Edition
- ISBN/ISSN
- 9781138841666
- Collation
- xix, 430 p. ; 28 cm.
- Series Title
- -
- Call Number
- 791.450232 Owe t
Macroeconomics. Sixteenth Global Edition
For courses in undergraduate Macroeconomics courses. A modern approach to teaching macroeconomics Macroeconomics uses a thoroughly modern approach by building macroeconomic models from microeconomic principles. As such, it is consistent with the way that macroeconomic research is conducted today. This approach allows for deeper insights into economic growth processes and business cycles-the key…
- Edition
- Sixteenth Global Edition
- ISBN/ISSN
- 9781292215761
- Collation
- 730 p. ; 24 cm.
- Series Title
- -
- Call Number
- 339 Wil m
Business driven technology. Sixth Edition
Unlike any other MIS textbook franchise, our Baltzan texts (Business Driven Technology, Business Driven Information Systems and M: Information Systems) discuss various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in these texts first addresses t…
- Edition
- Sixth Edition
- ISBN/ISSN
- 9780073376905
- Collation
- 517 p. ; 29 cm.
- Series Title
- -
- Call Number
- 658.4038 Bal b
Case study research and applications : design and methods. Sixth Edition
Recognized as one of the most cited methodology books in the social sciences, the Sixth Edition of Robert K. Yin's bestselling text provides a complete portal to the world of case study research. With the integration of 11 applications in this edition, the book gives readers access to exemplary case studies drawn from a wide variety of academic and applied fields. Ultimately, Case Study Researc…
- Edition
- Sixth Edition
- ISBN/ISSN
- 9781506336169
- Collation
- xxx, 319 p. ; 24 cm.
- Series Title
- -
- Call Number
- 300.722 Yin c
Window on humanity : a concise introduction to anthropology. Sixth Edition
Written by a prominent scholar in the field, Conrad Phillip Kottak, this concise, student-friendly, current introduction to general anthropology carefully balances coverage of core topics and contemporary changes in the field. While maintaining its connection with students through relevant examples, the combination of brevity, readability, and trusted content makes Window on Humanity a perfect …
- Edition
- Sixth Edition
- ISBN/ISSN
- 9780078035081
- Collation
- 533 p. ; 24 cm.
- Series Title
- -
- Call Number
- 301 Kot w
Essentials of contemporary management. Sixth Edition
Jones/George, Essentials of Contemporary Management is the concise edition of Contemporary Management. Jones and George are dedicated to the challenge of “Making It Real“ for students. The authors present management in a way that keeps it relevant to students even if they lack exposure to a “real-life” management context. This is accomplished thru a diverse set of examples and the most …
- Edition
- Sixth Edition
- ISBN/ISSN
- 9780077862534
- Collation
- 545 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658 Jon e
Principles and applications of electrical engineering. Sixth Edition
This book represents one effort to make the principles of electrical and computer engineering accessible to students in other engineering disciplines.
- Edition
- Sixth Edition
- ISBN/ISSN
- 9789814577410
- Collation
- xv, 1134 p. ; 26 cm.
- Series Title
- -
- Call Number
- 621.3 Riz p
Case studies in finance : managing for corporate value creation. Sixth Edition
This work links managerial decisions to capital markets and the expectations of investors.
- Edition
- Sixth Edition
- ISBN/ISSN
- 9780071267526
- Collation
- -
- Series Title
- -
- Call Number
- 658.1522 Bru c
Research methods for the behavioral sciences. Sixth Edition
In RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, 6th Edition, Fredrick J Gravetter and Lori-Ann B. Forzano help students see how interesting and exciting experimental and nonexperimental research can be. The text leads students through the research process from start to finish, including tips and strategies for generating research ideas and hypotheses, selecting measures and participants, and d…
- Edition
- Sixth Edition
- ISBN/ISSN
- 9781337613316
- Collation
- 546 p. ; 27 cm.
- Series Title
- -
- Call Number
- 150.72 Gra r
Ethics for the information age. Sixth Edition
Description This book is appropriate for any standalone Computers and Society or Computer Ethics course offered by a computer science, business, or philosophy department, as well as special modules in any advanced CS course. In an era where information technology changes constantly, a thoughtful response to these rapid changes requires a basic understanding of IT history, an awareness of curren…
- Edition
- Sixth Edition
- ISBN/ISSN
- 9780133741629
- Collation
- 522 p ; 24 cm
- Series Title
- -
- Call Number
- 004.54 Qui e
Marketing Management. Sixth Edition
Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This 6th Edition continues to be the most …
- Edition
- Sixth Edition
- ISBN/ISSN
- 9780073529820
- Collation
- 533 p.
- Series Title
- -
- Call Number
- 658.82721 Mul m
Concept of database management. Sixth Edition
This concise yet comprehensive introduction to fundamental database concepts is an indispensable resource to develop your knowledge of database management concepts. Now in its sixth edition, Concepts of Database Management, International Edition maintains the focus on real-world cases that made previous editions so effective addressing the most current database issues faced today such as databa…
- Edition
- Sixth Edition
- ISBN/ISSN
- 9780538745321
- Collation
- -
- Series Title
- -
- Call Number
- 005.7422 Pra c
Introduction to information systems : essentials for the internetworked E-bus…
This book provides an introduction to information systems.
- Edition
- Sixteenth Edition
- ISBN/ISSN
- 9789814599801
- Collation
- xxxii, 732 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.4038 Obr i
Accounting for governmental and nonprofit entities. Sixteenth Global Edition
Accounting for Governmental and Nonprofit Entities provides users with extensive, accurate, and up-to-date coverage of accounting and financial reporting for government and not-for-profit organizations, in addition to information on governmental auditing and performance measurement. The textbook uses a unique dual-track approach to teaching governmental accounting and features two independent c…
- Edition
- Sixteenth Global Edition
- ISBN/ISSN
- 9780078110931
- Collation
- 782 p. ; 27 cm.
- Series Title
- -
- Call Number
- 657.95 Hay a
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