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Found 4 from your keywords: author=Ferguson, Douglas A
cover
Media programming : strategies and practices. Eighth Edition
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Eastman, Susan TylerFerguson, Douglas A

This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref. [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text covers all aspects of media programming for broadcast and cable television, radio, and the Internet…

Edition
Eighth Edition
ISBN/ISSN
9780495500537
Collation
466 p.
Series Title
-
Call Number
791.45 Fer m
cover
Broadcast/cable/web programming : strategies and practices. Sixth Edition
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Eastman, Susan TylerFerguson, Douglas A

In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped professors teach this course with clear current illustrations and examples, and just right appro…

Edition
Sixth Edition
ISBN/ISSN
9780534512958
Collation
466 p. ; 25cm cm.
Series Title
-
Call Number
791.4502360973 eas b
cover
Media programming : strategies and practices. Ninth Edition
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Ferguson, Douglas A.Eastman, Susan Tyler

Written by recognized leaders in the field, MEDIA PROGRAMMING delivers the most accurate coverage of techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear, current illustrations and exampl…

Edition
Ninth Edition
ISBN/ISSN
9781111344474
Collation
xii, 484 p. ; 24 cm.
Series Title
-
Call Number
791.45 Fer m
cover
Media programming : strategies and practices. Ninth International Edition
Comment Share
Eastman, Susan TylerFerguson, Douglas A

Current, relevant, and student-friendly, MEDIA PROGRAMMING, 9E, International Edition delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illus…

Edition
Ninth International Edition
ISBN/ISSN
9781111835026
Collation
xii, 484 p. ; 25 cm.
Series Title
-
Call Number
791.45 Fer m