I particularly examined every word and line in this edition, making dozens and dozens of "fine-tuning" improvements which, while possibly invisible to the casual reader, further improve the book's already high readability"
The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good b…
A knowledge of human behavior helps us understand ourselves, our actions, our motives, our feelings, and our aspirations
For all introductory-level courses in hospitality. The Sixth Edition of Introduction to Hospitality focuses on hospitality operations while offering a broad, comprehensive foundation of current knowledge about the world's largest industry. Throughout, author John R. Walker invites students to share this industry's unique enthusiasm and passion. The text is organized into five sections: the hosp…
Previous ed. entered under: Solomon, Michael R.
The most practical leadership textbook on the market, LEADERSHIP 6e uses a unique three-pronged approach to teach leadership concepts and theory. The authors combine traditional theory with cutting-edge leadership topics in a concise presentation packed with real-world examples. The text puts students in the leadership role, engaging them in applying the concepts and providing step-by-step beha…
Equip your students with the managerial accounting knowledge they need to become influential business leaders with the unique integrated learning system in CORNERSTONES OF MANAGERIAL ACCOUNTING, 6E. Based on extensive research, the CORNERSTONES approach presents materials the way today's students learn. The step-by-step CORNERSTONES approach helps students establish a strong foundation before m…
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In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped professors teach this course with clear current illustrations and examples, and just right appro…
Joel Spring’s American Education provides a clear, concise introduction to the historical, political, social, and legal foundations of education and to the profession of teaching in the United States. Students will come away with a strong knowledge of the forces behind the shaping of the American educational system through connecting with the latest topics, issues, and data.
Gain the skills you need to succeed in the television industry and master the production process, from shooting and producing, to editing and distribution. This new and updated 16th edition of Television Production offers a thorough and practical guide to professional TV and video production techniques. You will learn how to anticipate and quickly overcome commonly-encountered problems in telev…
For courses in undergraduate Macroeconomics courses. A modern approach to teaching macroeconomics Macroeconomics uses a thoroughly modern approach by building macroeconomic models from microeconomic principles. As such, it is consistent with the way that macroeconomic research is conducted today. This approach allows for deeper insights into economic growth processes and business cycles-the key…
Unlike any other MIS textbook franchise, our Baltzan texts (Business Driven Technology, Business Driven Information Systems and M: Information Systems) discuss various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in these texts first addresses t…
Recognized as one of the most cited methodology books in the social sciences, the Sixth Edition of Robert K. Yin's bestselling text provides a complete portal to the world of case study research. With the integration of 11 applications in this edition, the book gives readers access to exemplary case studies drawn from a wide variety of academic and applied fields. Ultimately, Case Study Researc…