Entrepreneurship. Third Edition

Entrepreneurship, 3rd Edition explores the trials and tribulations of entrepreneurship so that they’ll have the necessary tools to start their own businesses. It offers coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A chapter on entrepreneurial selling that examines how to sell to multiple stakeholders is included in this text, as well as cas…

Computer organization and architecture : designing for performance. Tenth Edi…

Computer Organization and Architecture is a comprehensive coverage of the entire field of computer design updated with the most recent research and innovations in computer structure and function. With clear, concise, and easy-to-read material, the Tenth Edition is a user-friendly source for students studying computers. Subjects such as I/O functions and structures, RISC, and parallel processors…

Basic Marketing : A global managerial approach. Sixteenth Edition

This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.

Basic marketing : a marketing strategy planning approach. Nineteenth Edition

Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title focuses on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.

Business research methods. Second Edition

Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide.

Principles of Money, Banking & Financial Market. Twelfth Edition

Well-known for its engaging, conversational style, this text makes sophisticated concepts accessible, introducing students to how markets and institutions shape the global financial system and economic policy. Principles of Money, Banking & Financial Markets incorporates current research and data while taking stock of sweeping changes in the international financial landscape produced by financi…

Basic Marketing: A Marketing Strategy Planning Approach. Seventeenth Edition

Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to …

Programmable logic controller (plc) : sebuah pengantar. Edisi Ketiga

Edition

Edisi Ketiga

ISBN/ISSN

9797412695

Collation

243 p. ; 25 cm.

Series Title

-

Call Number

004.64 Bol p

Operations Management. Second Asia Global Edition

Edition

Second Asia Global Edition

ISBN/ISSN

9781259007996

Collation

xxx, 911 p. ; 28 cm.

Series Title

-

Call Number

658.522 Ste o

Integrated Marketing Communication. Second Asia Pasific Edition

This second edition of Integrated Marketing Communications continues to offer comprehensive and focused coverage of the Asia Pacific marketing communications environment.Emphasising the importance of Integrated Marketing Communications (IMC), the text examines the broader implications of advertising and then the range of media used to communicate with target audiences. Students are introduced t…

Financial Accounting Theory. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9780132487535

Collation

-

Series Title

-

Call Number

657.04421 Sco f

Macroeconomics. Third Edition

Williamson's Macroeconomics uses a thoroughly modern approach that is consistent with the way that macroeconomic research is conducted today. The text builds macroeconomic models from a foundation of microeconomic principles. This methodology prepares students for further study in economics by allowing deeper insight into growth processes and business cycles, integrating the study of macroecono…

Super Scratch Programming Adventure

Edition

-

ISBN/ISSN

9781457172304

Collation

-

Series Title

-

Call Number

005.1 Lea s

Mechatronics : electronic control systems in mechanical engineering. Sixth Ed…

The integration of electronic engineering, mechanical engineering, control and computer engineering Mechatronics lies at the heart of the innumerable gadgets, processes and technology that makes modern life would seem impossible. From auto-focus cameras to car engine management systems, and from state-of-the-art robots to the humble washing machine, Mechatronics has a hand in them all. This boo…

The craft of research. Fifth edition.

This book offers a structured guide for conducting scholarly research, from formulating questions and gathering evidence to constructing and presenting compelling arguments across disciplines. Appendix : page 301-306. Index : page 307-314.

The animator's survival kit. Flexibility and weight

This book delves into advanced animation techniques focused on mastering the dynamics of movement—specifically how to convey flexibility and the sense of weight—to create more believable, expressive characters.

Mastering bread : the art and practice of handmade sourdough, yeasted bread, …

This book presents from a master of the artisan bread movement comes a comprehensive guide to making incredible bread at home, featuring more than 80 delicious recipes. Index : page 288-293

The SAGE handbook of tourism management : applications of theories and concep…

The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field. With a strong focus on applications of theories and concepts to tourism, the chapters in this volume are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging…

White working class : overcoming class cluelessness in America

Around the world, populist movements are gaining traction among the white working class. Meanwhile, the professional elite--journalists, managers, and establishment politicians--is on the outside looking in, and left to argue over the reasons why. In White Working Class, Joan C. Williams, described as "something approaching rock star status" in her field by the New York Times, explains why so m…

Zinc surfaces : a guide to alloys, finishes, fabrication, and maintenance in …

ZINC SURFACES THE LEADING RESOURCE FOR ARCHITECTS, DESIGNERS, AND ARTISTS WORKING WITH ZINC Zinc Surfaces: A Guide to Alloys, Finishes, Fabrication and Maintenance in Architecture and Art combines the latest guidance and information about zinc surfaces into a single and comprehensive resource for architects and artists everywhere. The fifth book in the author’s authoritative Architectural Met…