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Integrated Marketing Communication. Second Asia Pasific Edition
This second edition of Integrated Marketing Communications continues to offer comprehensive and focused coverage of the Asia Pacific marketing communications environment.Emphasising the importance of Integrated Marketing Communications (IMC), the text examines the broader implications of advertising and then the range of media used to communicate with target audiences. Students are introduced t…
- Edition
- Second Asia Pasific Edition
- ISBN/ISSN
- 9780170136679
- Collation
- 414 p.
- Series Title
- -
- Call Number
- 658.80221 Chi i
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