Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author=RIES, AL & LAURA

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WAR IN THE BOARDROOM

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not…

Edition: -
ISBN/ISSN: 9780061669194
Collation: -
Series Title: -
Call Number: 658 Rie w

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