For courses in Business Statistics Business Statistics, Third Edition, by Sharpe, De Veaux, and Velleman, narrows the gap between theory and practice-relevant statistical methods empower business students to make effective, data-informed decisions. With their unique blend of teaching, consulting, and entrepreneurial experiences, this dynamic author team brings a modern edge to teaching statisti…
Buku Hibah FIKOM - UNESCO
In Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now Aaker uses real brand-building cases from Saturn, GE, Kodak, and others to demonstrate how the best brand managers create brand equity.
Intended for courses in Database Management, Design, Application, or Technology, this title helps students develop immediate, practical, marketable skills. By presenting SQL SELECT early, it allows students learn immediately how to query data and obtain results.
The "Screenwriter's Bible" is one of the most popular, authoritative, and useful books on screenwriting. A standard by which other screenwriting books are measured, it has sold 150,000 copies in its ten-year life. Always up-to-date and reliable, it contains everything that both the budding and working screenwriter need under one cover -- six books in one! Features: How to Write a Screenplay -- …
This book explores Indonesian cinema, focusing on moments of unique creativity by Indonesian film artists who illuminate important but less-widely-known aspects of their multi-dimensional society. Glossary : page 331-334. Index : page 335-354.
This book presents from a master of the artisan bread movement comes a comprehensive guide to making incredible bread at home, featuring more than 80 delicious recipes. Index : page 288-293
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how syste…
The Handbook of Document Image Processing and Recognition is a comprehensive resource on the latest methods and techniques in document image processing and recognition. Each chapter provides a clear overview of the topic followed by the state of the art of techniques used – including elements of comparison between them – along with supporting references to archival publications, for those i…
The Handbook of Document Image Processing and Recognition is a comprehensive resource on the latest methods and techniques in document image processing and recognition. Each chapter provides a clear overview of the topic followed by the state of the art of techniques used – including elements of comparison between them – along with supporting references to archival publications, for those i…
Negotiation is the act or process of bargaining to reach a mutually acceptable agreement or objective. Mastering effective negotiation is an essential business skill. It's about getting the best deal available, but at the same time maintaining good relationships. This practical guide from negotiation expert David Oliver provides tips, tools and techniques for getting it right. He explores and a…
A team of over fifty experts address all the issues of building tall from the procurement stage, through the design and construction process, to new technologies and the building's contribution to the urban habitat.
References: page 182-184. Glossary: page 186-187. Index: page 190-191