The 20th anniversary edition of one of the most popular, authoritative, and useful books on screenwriting. A standard by which other screenwriting books are measured, it has sold over 250,000 copies in its twenty-year life. Always up-to-date and reliable, it contains everything that both the budding and working screenwriter need under one cover - five books in one! A Screenwriting Primer -- tha…
For courses in Computer Science and Programming Computer systems: A Programmer’s Perspective explains the underlying elements common among all computer systems and how they affect general application performance. Written from the programmer’s perspective, this book strives to teach students how understanding basic elements of computer systems and executing real practice can lead them to cre…
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book…
The Tenth Edition of Advanced Financial Accounting is an up-to-date, comprehensive, and highly illustrated presentation of the accounting and reporting principles and procedures used in a variety of business entities. This edition continues to provide strong coverage of advanced accounting topics, with clarity of presentation and integrated coverage based on continuous case examples. The text i…
Accounting has become known as the language of business. This new edition is written to meet the needs of those students who will not be accountants but who do need to understand accounting to learn the key language that embarks us in the business world. Marshall, the leading text in the Survey market, takes readers through the basics: what accounting information is, what it means, and how it i…
This new edition covers both financial and managerial accounting followed by broader managerial issues. The 120 cases that make up the end of chapter material are a combination of classic Harvard styles cases, as well as extended problems.
ADR and looping --
A new edition of the market-leading guide to signage and wayfinding design This new edition of Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems has been fully updated to offer you the latest, most comprehensive coverage of the environmental design process—from research and design development to project execution. Utilizing a cross-disciplinary a…
Describing what electronic commerce is, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are, this book should be of interest to managers and professionals in the business world.
This new and iconoclastic book explodes the conventional wisdom that competitive advantage can be obtained by relying on systems for dealing with customers.
Mentoring can be such a rewarding experience - you play an active and invaluable part in somebody's professional development. In this text the whole process is covered from start to finish.
This exciting new textbook provides exceptional coverage of the essential topics taught in a modern operations management course. Its highly current coverage includes contemporary and relevant service theory and applications. Appropriate manufacturing applications and theory are included where relevant.The book’s modern/strategic approach addresses OM from a cross-functional perspective, whic…
Renowned for its interactive focus on conceptual understanding, Halliday and Resnick's Principles of Physics, 12th edition, is an industry-leading resource in physics teaching with expansive, insightful, and accessible treatments of a wide variety of subjects. Focusing on several contemporary areas of research and a wide array of tools that support students' active learning, this book guides st…
David Poole's innovative book emphasizes vectors and geometric intuition from the start and better prepares students to make the transition from the computational aspects of the course to the theoretical. Poole covers vectors and vector geometry first to enable students to visualize the mathematics while they are doing matrix operations. With a concrete understanding of vector geometry, student…
This best-selling text pioneered the comparison of qualitative, quantitative, and mixed methods research design. For all three approaches, John W. Creswell and new co-author J. David Creswell include a preliminary consideration of philosophical assumptions, key elements of the research process, a review of the literature, an assessment of the use of theory in research applications, and reflecti…
An essential tool that enhances a manager's ability to make effective economic decisions Introduction to Management Accounting describes both theory and common practices so students understand how to produce information that's useful in day-to-day decision making.
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