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Found 5 from your keywords: Author : "Ries, Al"
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The Origin Of Brands

Author(s) : Ries, Laura - Ries, Al -

WAR IN THE BOARDROOM

Author(s) : RIES, AL & LAURA -

Positioning : the battle for your mind

Author(s) : Ries, Al - Trout, Jack -

The fall of advertising and the rise of PR

Author(s) : Ries, Laura - Ries, Al -