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Advertising account planning : planning and managing an IMC campaign 3rd edition
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: Jugenheimer, Donald W - Kelley, Larry D -
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Advertising and public relations research 2nd edition
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: Jugenheimer, Donald W - Kelley, Larry D - Bradley, Samuel D - Hudson, Jerry -
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Advertising media planning : a brand management approach
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: Jugenheimer, Donald W - Kelley, Larry D - Sheehan, Kim - Sheehan, Kim Bartel, -
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