The idea of signals and systems arises in different disciplines such as science, engineering, economics, politics, and medicine. Typical examples of systems include radio and television, telephone networks, radar systems, computer networks, wireless communication, military surveillance systems, and satellite communication systems. Appendix : page 383-488. Index : page 449-450.
This book provides a comprehensive resource essential to a full understanding of modern spreadsheet skills needed for engineering and scientific computations. Appendix : 411-420. Bibliography : page 4. Index : page 422-431
This book offers a one-stop resource on cybersecurity basics, personal security, business security, cloud security, security testing, and security awareness. Index : page 655-690.
This book discover how these sites store information in a database (MySQL) and use the database to create the web pages. Index : page 663-668
This book explains the most important tools and methods over the Design Thinking cycle. Bibliography : page 302-303. Index : page 304-307
This book presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Index : page 358-366.
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communica…
A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-st…
This book provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Bibliography : page 361-408. Index : page 409-423
This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management Index : page 189-195.
On banking and financial institutions in Indonesia.
Networks of Outrage and Hope is an exploration of the new forms of social movements and protests that are erupting in the world today, from the Arab uprisings to the indignadas movement in Spain, from the Occupy Wall Street movement to the social protests in Turkey, Brazil and elsewhere. While these and similar social movements differ in many important ways, there is one thing they share in com…
Whether a novice or an experienced speaker, every student will learn how to be a better public speaker through Lucas' clear explanations and thorough coverage. By far the leading speech textbook of our time, The Art of Public Speaking has defined the art of being the best for more than six million students and instructors. -- Product Description.
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leadi…
In this book, authors Rich Shupe and Zevan Rosser share the knowledge they've gained from their years as multimedia developers/designers and teachers. Learning ActionScript 3.0 gives you a solid foundation in the language of Flash and demonstrates how you can use it for practical, everyday projects. The authors do more than just give you a collection of sample scripts. Written for those of you …
Examines traditional visual communication theories/methodologies as well as innovative methodologies that extend traditional research boundaries. For advanced students/researchers in visual communication, advertising, persuasion, and other visual media studies.
"An introductory guide to generating creative ideas and concepts for graphic designers"--
Emphasising both fundamental principles and the critical role of performance in driving computer design, this book provides a comprehensive presentation of the organisation and architecture of modern computers.