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Social media marketing. Fourth Edition
A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.
- Edition
- Fourth Edition
- ISBN/ISSN
- 9781529731989
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Tut s
Likeable social media : how to delight your customers, create an irresistible…
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketin…
- Edition
- -
- ISBN/ISSN
- 9780071762342
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Ker l
Social media law and ethics. Second Edition
This second edition explores freedom of expression, as it applies to students, media industry professionals, content creators and audience members. Include glossary & index
- Edition
- Second Edition, 2025
- ISBN/ISSN
- 9781032656762
- Collation
- xxv, 472 p. ; 24,5 cm.
- Series Title
- -
- Call Number
- 343.7309944 Lip s
Social media : a critical introduction
Now more than ever, we need to understand social media - the good as well as the bad. We need critical knowledge that helps us to navigate the controversies and contradictions of this complex digital media landscape. Only then can we make informed judgements about what's happening in our media world, and why. Showing the reader how to ask the right kinds of questions about social media, Christi…
- Edition
- -
- ISBN/ISSN
- 9781446257319
- Collation
- 293 p ; 25 cm
- Series Title
- -
- Call Number
- 302.231 Fuc s
Social media marketing : a strategic approach. Second Edition
Today’s readers can prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful at any stage of career development. This edition emphasizes how to use social media techniques, detailed in th…
- Edition
- Second Edition
- ISBN/ISSN
- 9781305502758
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Bar s
Analyzing the social web
Introduces a framework and techniques for the analysis and application of public data being generated by social networks and social media. Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network. Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be a…
- Edition
- -
- ISBN/ISSN
- 9780124055315
- Collation
- 264 p
- Series Title
- -
- Call Number
- 302.302 Gol a
Social media : how to engage, share, and connect. Second Edition
Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.
- Edition
- Second Edition
- ISBN/ISSN
- 9781442265240
- Collation
- xii, 209 p. ; 26 cm.
- Series Title
- -
- Call Number
- 302.231 Lut s
The culture of connectivity : a critical history of social media
The first critical history of social media.
- Edition
- -
- ISBN/ISSN
- 9780199970780
- Collation
- -
- Series Title
- -
- Call Number
- 302.302 Dij t
The Social Media Handbook : Rules, Policies, and Best Practices to Successful…
The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters. Throughout this important resource …
- Edition
- -
- ISBN/ISSN
- 9781118084625
- Collation
- 355 p
- Series Title
- -
- Call Number
- 302.302 Fly t
Social Media Marketing. Fifth Edition
This book tells about social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success Bibliography : page 419-438. Index : page 439-447
- Edition
- Fifth Edition, 2024
- ISBN/ISSN
- 9781529623819
- Collation
- xii, 447 p. ; 25 cm.
- Series Title
- -
- Call Number
- 658.872 Tut s
Social media communication : concepts, practices, data, law and ethics. Secon…
In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lips…
- Edition
- Second Edition
- ISBN/ISSN
- 9781138229778
- Collation
- 375 p. ; 24 cm.
- Series Title
- -
- Call Number
- 302.231 Lip s
Mixed methods social network analysis : theories and methodologies in learnin…
This book establishes an informed theoretical and methodological basis for research using Mixed Methods approaches to Social Network Analysis.
- Edition
- -
- ISBN/ISSN
- 9780367174453
- Collation
- -
- Series Title
- -
- Call Number
- 302.3 Fro m
What is social media today : Get ready to win the game of social media
What is social Media today uses the Game of social Media Training to teach a fun and effective way of marketing your business, book,coaching practice or product. If it ain't no fun, it won't get done!
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- -
- ISBN/ISSN
- 9780989450621
- Collation
- -
- Series Title
- -
- Call Number
- 302.231 Car w
Smart networking : attract a following in person and online
New Contacts, Greater Success, and Bigger Business The key to unlimited opportunities for your business starts with Smart Networking. This is the essential guidebook for building business relationships in a wired world. Business strategist Liz Lynch demystifies the process and puts strategic systems in place that build connections worldwide and attract opportunities 24/7. Packed with powerful s…
- Edition
- -
- ISBN/ISSN
- 9780071602945
- Collation
- -
- Series Title
- -
- Call Number
- 650.13 Lyn s
Mediatized religion in Asia : studies on digital media and religion
This edited volume discusses mediatized religion in Asia, examining the intensity and variety of constructions and processes related to digital media and religion in Asia today. Individual chapters present case studies from various regions and religious traditions in Asia, critically discussing the data collected in light of current mediatization theories. By directing the study to the geograph…
- Edition
- -
- ISBN/ISSN
- 9780367663933
- Collation
- -
- Series Title
- -
- Call Number
- 201.7095 Rad m
Instagram for business
SELL MORE WITH INSTAGRAM Are you ready to tap into Instagram's booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business, social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funneling followers, th…
- Edition
- -
- ISBN/ISSN
- 9781599186023
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Her i
Tarung digital
Pertanyaan ini perlu direnungkan secara saksama oleh semua pihak yang ingin menyelamatkan Indonesia dari residu-residu demokrasi digital. Tarung Digital adalah buku kedua dari trilogi literasi digital yang disiapkan Agus Sudibyo.
- Edition
- -
- ISBN/ISSN
- 9786024815523
- Collation
- -
- Series Title
- -
- Call Number
- 302.30285 Sud t
Social media : communication, sharing and visibility
Social media platforms have captured the attention and imagination of many millions of people, enabling their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But they are also surveillance systems through which those users become complicit in their own commercial exploitation. In this accessible book, Graham Meikle ex…
- Edition
- -
- ISBN/ISSN
- 9780415712248
- Collation
- 170 p. ; 22 cm.
- Series Title
- -
- Call Number
- 302.231 Mei s
Social media and the law : a guidebook for communication students and profess…
New boundaries of free speech in social media / Jennifer Jacobs Henderson -- Defamation / Derigan Silver -- Privacy and terms of use / Woodrow Hartzog -- Intellectual property / Kathleen K. Olson -- Commercial speech in a social space / Courtney Barclay -- Account ownership and control / Jasmine McNealy -- Government information and leaks / David Cuillier -- Student speech / Dan V. Kozlowski --…
- Edition
- -
- ISBN/ISSN
- 9781138695788
- Collation
- 283 p. ; 24 cm.
- Series Title
- -
- Call Number
- 343.7309944 Ste s
Advertising 2.0 : social media marketing in a Web 2.0 world
Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry—like major advertisers setting up shop in Second Life and other alternate realities—have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and mis…
- Edition
- -
- ISBN/ISSN
- 9780313352966
- Collation
- 202 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.144 Tut a
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