With a balance of essential theory and practical application, the text has been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma
This second edition explores freedom of expression, as it applies to students, media industry professionals, content creators and audience members. Include glossary & index
This book tells about social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success Bibliography : page 419-438. Index : page 439-447
Buku hibah dari Agus Sudibyo