Entertainment marketing & communication : selling branded performance, people…

'Entertainment Marketing & Communication' focuses specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.

Integrated marketing communication : creative strategy from idea to implement…

New second edition: A classroom-tested, step-by-step approach to effective IMC, covering creative processes and strategies as well as changes in traditional advertising and marketing principles.

The definitive guide to direct and interactive marketing : how to select, rea…

Edition

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ISBN/ISSN

9780273675204

Collation

395 p.

Series Title

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Call Number

658.80221 Sto t

The IMC handbook : readings and cases in integrated marketing communications.…

A collection of essay and cases on customer-centered marketing by educators and practitioners in the field. "As long as there have been buyers, makers and sellers, there have been marketing challenges and opportunities. Historically ... the seller had immediate and personal contact with the buyer in the market [or] the bazaar ... While the system was personal, it wasn't very efficient ... As th…

The IMC Handbook : Readings and Cases in Integrated Marketing Communications.…

A collection of essay and cases on customer-centered marketing by educators and practitioners in the field. "As long as there have been buyers, makers and sellers, there have been marketing challenges and opportunities. Historically ... the seller had immediate and personal contact with the buyer in the market [or] the bazaar ... While the system was personal, it wasn't very efficient ... As th…

Social Media Marketing : Strategies for Engaging in Facebook, Twitter & Other…

In this powerful, practical book, one of the world's leading social media marketing experts shows exactly how to leverage social media marketing in a company.

Integrated Marketing Communication. Second Asia Pasific Edition

This second edition of Integrated Marketing Communications continues to offer comprehensive and focused coverage of the Asia Pacific marketing communications environment.Emphasising the importance of Integrated Marketing Communications (IMC), the text examines the broader implications of advertising and then the range of media used to communicate with target audiences. Students are introduced t…

ICMCAC 2nd international corporate and marketing communication in Asia confer…

Edition

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ISBN/ISSN

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Collation

29 p. ; 29 cm.

Series Title

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Call Number

Ref 658.80221 Fac i

Marketing Communications Industry (Entrepreneurial Case Studies)

Marketing Communications Industry: Entrepreneurial Case Studies explores the innovative management practices adopted by some enterprising individuals that fostered creation and growth of new business formations without any support from large corporate houses. These new businesses were both competitive and based on application of ethical and innovative management tools. The book is a collation o…

Psikologi penjualan

"Buku ini membahas tentang aplikasi hipnosis di dalam bidang penjualan. Seperti yang kita ketahui, agar seorang penjual (sales) dikatakan hebat, luar biasa, mantap, atau dengan istilah apa pun, maka yang menjadi tolok ukurnya adalah ANGKA penjualan yang berhasil ia dapatkan. Dengan angka penjualan yang bagus, otomatis seorang penjual bukan hanya memiliki sejumlah uang di dalam rekeningnya, teta…

Psikotransmiter untuk marketing

+CD ROM

IMC: integrated marketing communication that sells

"""Buku ini merupakan kristalisasi dari pengalaman selama 30 tahun menggeluti dunia komunikasi pemasaran yang ditulis oleh praktisi yang telah sukses membawa brand-brand Indonesia menjadi pemimpin pasar. Konsep integrated marketing communication (IMC) dalam buku ini dirumuskan secara holistik dan sistematis yang disebut The 3P: Philosophy, Principles, Practices. IMC that Sells merupakan sekuel …

Strategi Marketing Communication : Konsep Strategis dan Terapan

Edition

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ISBN/ISSN

9789798433793

Collation

171 p. ; 24 cm.

Series Title

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Call Number

658.80221 Soe s

Analisis strategi marketing communication Jakarta eye center dalam membangun …

Edition

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ISBN/ISSN

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Collation

146 p. ; 30 cm.

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Efektivitas marketing communication terhadap brand awarenss android kitkat di…

Edition

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ISBN/ISSN

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Collation

207 p. ; 30 cm.

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Strategi interactive marketing communications dalam membangun brand loyalty m…

Edition

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ISBN/ISSN

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Collation

124 p. ; 30 cm.

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Implementasi integrated marketing communication PT. Tokopedia

Edition

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ISBN/ISSN

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Collation

26 p. ; 30 cm.

Series Title

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Aktivitas marketing communication di Rumah Sakit OMNI-ALAM SUTERA

Edition

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ISBN/ISSN

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Collation

30 p. ; 30 cm.

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