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Found 1 from your keywords: author=Jain, Gautama Raj
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Marketing Communications Industry (Entrepreneurial Case Studies)
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Ahluwalia, RaunicaJain, Gautama Raj

Marketing Communications Industry: Entrepreneurial Case Studies explores the innovative management practices adopted by some enterprising individuals that fostered creation and growth of new business formations without any support from large corporate houses. These new businesses were both competitive and based on application of ethical and innovative management tools. The book is a collation o…

Edition
-
ISBN/ISSN
9788178298689
Collation
189 p.
Series Title
-
Call Number
658.80221 Ahl m
Availability1
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