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Found 5 from your keywords: subject="Influence (Psychology...
cover
Influencer marketing : building brand communities and engagement. Second Edition
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Yesiloglu, SevilCostello, Joyce

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Includes Index

Edition
Second Edition, 2025
ISBN/ISSN
9781032562223
Collation
xvi, 331 p. ; 24,5 cm.
Series Title
-
Call Number
658.8 Cos i
cover
The dynamics of persuasion : communication and attitudes in the 21st century.…
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Perloff, Richard M.

Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion …

Edition
Sixth Edition
ISBN/ISSN
9781138100336
Collation
627 p. ; 24 cm.
Series Title
-
Call Number
153.852 Per d
cover
Compelling people : the hidden qualities that make us influential
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Neffinger, John

Draws on cutting-edge research and the authors' work with Fortune 500 executives, politicians, and Nobel Prize winners to demystify the human process of social evaluation while explaining how to build personal strength and kindness.

Edition
-
ISBN/ISSN
9781594631016
Collation
284 p. ; 24 cm.
Series Title
-
Call Number
158.2 Nef c
cover
Invisible influence : the power to persuade anyone, anytime, anywhere
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Hogan, Kevin

There are many moments in life when you have to ask someone a critical question that could determine your salary, whether you have a spouse, whether you get a job—your entire future. Do you know how to get the answer you want? Do you understand how much influence you actually have over your fate? The truth is, how that person is going to respond depends more on what’s going on in your head …

Edition
-
ISBN/ISSN
9781118602256
Collation
xii, 211 p. ; 23 cm.
Series Title
-
Call Number
Hib 303.342 Hog i
cover
Influence : gaining commitment, getting results
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Scharlatt, HaroldSmith, RolandCenter for Creative Leadership

If you've got an idea you want to sell, you need to do two things: scan your environment and use effective tactics. This book explains how to scan your environment and provides a collection of tactics you can use to sell your idea. Using this systematic approach will make you more likely to accomplish your objective--solving a problem or making an improvement for the benefit of individuals, gro…

Edition
-
ISBN/ISSN
9781604910919
Collation
-
Series Title
-
Call Number
658.45 Sch i