Management. Sixteenth Global Edition

Management vividly illustrates effective management theories by incorporating the perspectives of real-life managers. Through examples, cases and hands-on exercises, you get to experience management in “action” and see how the concepts you’re reading about work in today’s dynamic business world.Featuring new co-authorship from Dr. Lori Long, the 16th Edition continues to address the evo…

Open Innovation Results: Going Beyond the Hype and Getting Down to Business

This book offers the latest theory and evidence from innovation processes, and discusses how they can, and must, connect to the organization as a whole in order to have real long-term value

Digital transformation : understanding business goals, risks, processes, and …

Digital Transformation: Understanding Business Goals, Risks, Processes, and Decisions shows how to avoid such issues via careful consideration of what an enterprise really needs. Unlike many other books on digital transformation, the authors do not dwell on database design or the details of implementing information systems. Instead, they emphasise the importance of a clear understanding of all …

Managing innovation : integrating technological, market and organizational ch…

Innovation shouts from advertisements for products ranging from hairspray to hospital care. It nestles deep in the heart of our history books, pointing out how far and for how long it has shaped our lives. And it is on the lips of every politician, recognizing that our lifestyles are constantly shaped and reshaped by the process of innovation

Digital marketing fundamentals. Second Edition

In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrate…

Design thinking and innovation metrics : powerful tools to manage creativity,…

This book delivers a simple and straightforward playbook to manage and measure innovation. Index : page 383-385. Bibliography : page 386-393.

Marketing management. Seventeenth Global Edition

Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. Include endnotes, glossary, and index

Strategy : A View From The Top. Second Edition

Edition

Second Edition

ISBN/ISSN

9780131861367

Collation

159 p.

Series Title

-

Call Number

658.4012 Klu s

Creativity for innovation management : tools and techniques for creative thin…

Edition

Second Edition

ISBN/ISSN

9781032127699

Collation

271 p. ; 24 cm.

Series Title

-

Call Number

658.4063 Gol c

Services marketing : people, technology, strategy. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9781944659820

Collation

665 p. ; 28 cm.

Series Title

-

Call Number

658.822 Lov s

Business design thinking and doing : frameworks, strategies and techniques fo…

Edition

-

ISBN/ISSN

9783030864880

Collation

221 p. ; 24 cm.

Series Title

-

Call Number

658.4094 Bea b

Workbook for culinary arts management : workbook, videos and practice exam

Edition

2

ISBN/ISSN

9781630576189

Collation

-

Series Title

-

Call Number

647.95068 Haw w

Introduction to culinary arts management : Safety, Recipes, and Certification

Edition

2

ISBN/ISSN

9781630576127

Collation

-

Series Title

-

Call Number

647.95068 Haw w

Practical mental influence

Edition

-

ISBN/ISSN

9786025868672

Collation

-

Series Title

-

Call Number

154.7 Atk p