Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around …
Buku hibah dari Daniel Susilo
Challenges students to think critically and apply concepts to their own experiences. Proven skill building exercises, behavioural models and group exercises throughout the text help students realise their own managerial potential.
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gai…
Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for bo…
On corporate social responsibility in Indonesia.
Restructuring of PT Semen Indonesia (Persero) Tbk., a state-owned company of cement industry in Indonesia.
Implementation of social responsibility of business in Indonesia.
Griffin shows executives how to take the initiative in strategically managing a company's reputation, and describes a host of new and robust methods to help ensure that a company's reputation can withstand the major crises and unforeseen events that threaten it.